By Anne Marlowe Conrad
In the roughly 15
years, since I was introduced to Kirstie Pike and her husband Steve, I have
watched a delightful phenomenon occur. Kirstie, a former nurse, started Prois, a
women’s hunting clothing company having no experience in the clothing industry. Through much trial and error, she has created
a fantastic clothing line of products and, coincidentally, also started a
movement; call it a “sisterhood” if you will.
the lack of performance-driven hunting gear for women and set out to do
something about it. Though Prois has exceptional products, there is another important
reason the company prospers. I believe it is the culture of the Prois
company and its followers beginning with Kirstie, sidekick Katherine Browne and
Mia Enstrom, social media coordinator.
women get together there is raucous hilarity, positivity, and unbridled support! They are cheerleading for each other along
with the occasional slightly raunchy “Your MOM “jokes at the lighthearted expense
of their favorite lady, “Kara’s mom.”
I spoke to Kirstie
about her company and one of the first questions people ask her is, “What does
Prois mean?” She told me “Prois” is Gaelic for prowess or pride. The names of
her product lines also have Gaelic names; Pradlann, for example means prairie
and is the tag for the Prois upland hunting line.
The Prois sisterhood
strategy works! They are focused on
making Prois a success with creativity, inspiration and all motivated by mutual
friendship. Here are a few quotes from
“The Posse,” you’ll find amusing --
“It all started with a hat. I had been
following Prois on Facebook, and Tarra Stoddard, a longtime Prois Staffer,
reached out to me to invite me to join the South Carolina Prois page and told
me about a contest Prois had to get more girls to join the state pages. I have
always been very competitive, and I helped bring in a lot of girls. Tarra was
so sweet and sent me a Prois hat to thank me for contributing. I loved the hat,
and in a short time, I felt like Tarra was a lifelong friend. I recall
mentioning to her that the Prois Staffers always looked like they were having
so much fun, and not much later, she recommended me for a staff position. Eight
years later, the friendships I have made have been so wonderful. My closet is
overflowing with fabulous hunting clothes, and to think that it all started
with a hat and an incredibly awesome Prois sister!
Quail hunting is one of my favorite
hunts, and the Pradlann Prois line would thrill any female upland hunter. The
rugged but stretchable Pradlann Field pant is so comfortable, and the Pradlann
Upland 1/2 Zip Pullover is ultra-light and offers sun protection with
Prois is growing
because their business plan’s core values and mission have stayed consistent
through the years. What stands behind
the magic of the Prois sisterhood, is a well-designed, highly practical, 5-star
quality clothing line that is birthed
high in the Colorado mountains. Otherwise,
it would only be another group of ladies on the Internet just sharing their
They started with
just a few choices of jackets, pants, and shirts. Amazingly the product line has expanded its
selection for almost any hunting or outdoor activity from fishing to turkey
hunting and even Safari wear. Kirstie says “Prois has the most comprehensive
women’s hunting line in the world.”
Some of the Prois
There is something
for every woman whether tall or short, slim, or curvy and for each weather
situation you might find yourself in.
Nay Labonte put it like this: “As someone who is tall, I've had to
wear men's hunting clothes just so I can be warm. Even though it didn't fit, I
basically looked like a walking camo trash bag, and it wasn't comfortable, but
I just dealt with it. Even if I found some women hunting items the selection
was so small that I felt like companies were basically saying "women
hunting? Yeah right! They don't like dirt. But here are a couple useless items
so we don't look like we are discriminating."
first time I tried on Prois winter hunting pants, I honestly didn't expect them
to fit, and I assumed that they would still be short even though they said that
they were a long size! Ohhh boy!!! I was wrong. I was so excited! I said
"take my money!! I need these!"
I keep coming back to that brand, not
only because I support women owned businesses but because it's good quality, I
don't look like I just crawled out of a dumpster when I wear it, and I can move
in it! You can honestly tell that the person who designed these items is a
woman who actually hunts, and she knows how to satisfy my every need and
desire...Well when it comes to hunting gear anyway!”
She went on, “I literally wear my
winter Prois gear when I'm out doing chores on the farm in a blizzard filling
up troughs and I'm perfectly happy just sitting there in that blizzard because
I'm so warm.
This sisterhood reminds me that there
are women out there that truly want to see me succeed in whatever I do and be
grittier than any man they've ever met. We support more than just hunting, we
support each other's lives, and the support is strong!!”
Prois also has
their own exclusive “camo” patterns.
This includes the new Cumbre and the upcoming Merge patterns. These have a little greener pattern for gals
needing that extra blending in the lusher areas of the country.
frequently hunt and fish together and can be found building lifelong
friendships across the globe. Several of them recently returned from a very
successful New Zealand stag hunt and yearly pheasant hunts in South Dakota, plus
a while lot in between.
Marcy Harris hunts
in Prois gear and had this to say.
“I’ve been wearing Prois since right
after they went into business. I loved how they were constantly challenging
themselves to keep improving and always listening to the lady hunters.
The Prois staff is so fun! Where I am
at, there aren’t many women who hunt like I do. It’s great to see ladies
pushing the limits!”
Prois has a huge dedicated
following having many committed ladies of the sisterhood who love to help
promote the brand. Many states have “coordinators” who set-up events and
promote Prois online through the various state Facebook pages. Check to see if
your state has a Prois Facebook page. Please
click on www.Proishunting.com and check them out on social media. Prois
is also found in Scheels stores.