Companies everywhere—including utilities—are seeking to attract and retain a millennial workforce in the face of a growing number of retirements. Along with flexible working hours and new opportunities, another strategy focuses on inclusion, which creates a culture to attract the best and brightest of any generation.
Last year’s 10th anniversary of the 811 campaign saw utilities nationwide using a variety of methods to promote “Call Before You Dig.”
Owners of small and midsize businesses are a tough group to motivate, but a robust content marketing program that provides the right information to the right customers at the right time spurs strong engagement.