1
THE REAL DEAL
In a sea of brands that overpromise youth, this one makes me excited to be 40. The eye cream, lip serum, and SPF are the best I’ve tried in years.
From $40 each; sarahcrealbeauty.com
2
A FINE LINE
With a built-in sharpener and smudger, this gel liner (in 10 eye-enhancing shades) helps me create precise or purposely smudgy looks. Smoky eyes? Cat eyes? They’re both doable!Soulgazer Intensifying Gel Eyeliner, $24; kosas.com
3
ARCH SUPPORT
One pass of this white-to-clear pomade sets my brows in place. There’s no crunch—just care—thanks to pomegranate and licorice root extracts, which nourish and strengthen hairs.
Brow Milk, $32; ryebeauty.com
4
BRIGHT STUFF
If your concealer, like mine, finds its way into every crinkle, upgrade to this silky serum. In 10 shades, it cancels blue tones, brightens, and covers without creasing. It’s my wake-up wand.
Hideaway, $28 each; caliray.com
5
DREAM CREAM
The brand behind my go-to vacuum and blow-dryers now makes my go-to hair product. Pick from four creams (based on hair type), apply it to damp hair, and style to lock in your look, whatever the weather.
Dyson Chitosan Pre- Style Cream, $60; sephora.com
6
SCALP SOOTHER
Salon scalp treatments are my favorite indulgence. I keep the calming, itcheasing benefits going at home with this scalp serum, packed with polyglutamic acid to help my head stay healthy and hydrated.
The Hair Lab by Strands Scalp Soothing Serum, $10; walmart.com
About Heather
With more than 18 years in the beauty biz, the busy mom of two (hi, Bean and Georgie!) has tried almost every serum, balm, and potion out there. She’s always down to chat about facial hair.
PROP STYLING BY MARINA BEVILACQUA; HEADSHOT: FELIX WONG; PRODUCT IMAGES COURTESY OF MANUFACTURERS