All PageRaft components will have tracking data supplied to your analytics reports, regardless of specific settings. Additionally, our Piano Analytics reporting offers an advertising specific report that allows you to see the clicks and views that occur on advertising assets. In order to take advantage of this, you will need to supply Advertisement IDs for each of the advertising assets that appear within your PageRaft digital edition.
Download this spreadsheet and use it to provide clear instructions to our production team.
Page two, titled “Advertising Identification for Analytics” provides fields for you to enter information about your advertising. There you will be able to:
When producing your publication, our team will ensure that each of these advertising elements are included and identified in the advertising tracking.
If you obtain a license to create your own PageRaft projects, you will be able to set any component to be tracked in the advertising report, and identify those components in any way that suits your reporting needs. Learn more about how in the Knowledge Base article found here.