COVER STORY
THE 2013 ASSOCIATION PUBLISHING SURVEY
Associations are growing, but their publications are playing a different role.
FEATURES
ASSOCIATION MEDIA: CASE STUDIES IN MULTIPLATFORM PUBLISHING
How four associations are engaging their members well beyond print.
MANAGING YOUR NICHE
In a Q&A, Men’s Health’s Ronan Gardiner and Bill Phillips describe how they’re keeping the brand vital as the category, and content platforms, evolve.
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THE APPEAL OF ALTERNATIVE SUBSCRIPTIONS PRODUCTS
Sample subscription services are another way to bring buyers and sellers together.
LEVELING THE PLAYING FIELD
One small publisher is keeping up with the “big boys” by focusing on the reader.
HEARST MAGAZINES’ “UPFRONT” PROVIDES GLIMPSE INTO 2014
Highlights from the publisher’s October preview include new print and digital initiatives.
PLANNING FOR SOCIAL 2.0
In a Q&A, Adriana Nova addresses what you need to know for the second stage of your social strategy.
Faceup
THIS MONTH: PLANSPONSOR
Best practices
DOMINO RELAUNCH FOCUSES MODEL ON COMMERCE
Roll out includes a new website and integrated e-commerce platform.
HARPER’S BAZAAR DEBUTS E-COMMERCE, DIGITAL SIP
Series of special issues will feature click-to-buy fashion and beauty products.
ALLURED BUSINESS MEDIA LAUNCHES EVENT MANAGEMENT GROUP
Allured Global Events to target association and supplier markets.
idea exchange
ONLINE MEDIA COMPANIES EVOLVE BEYOND THE BANNER AD
Q&A: Samantha Skey, SheKnows CRO, talks advertising models that work and why.
CRAMMING FOR YOUR NOVEMBER AUDIT
Tips for getting those last few orders on file.
FEWER, SMALLER MEDIA ACQUISITIONS IN 2013
Deal values down 23 percent through Q3.
SALES
THE B-TO-B BENEFITS OF PURSUING MOBILE AD SALES
Tips for publishers building out their mobile advertising sales operations.
PUBTECH
THE MANY MODELS OF E-COMMERCE
While the end goal is the same for everyone—a purchase—editorial integrations remain critical.
COLUMN: EDITORIAL
THE NEWEST JOURNALISM
Online, the gap between print and digital content values is closing—fast.
REALITY CHECK
WARILY FOLLOWING AMAZON’S LEAD WITH SUBSCRIPTION SALES
The Amazon and Condé Nast deal may be tough to follow for smaller pubs.
Table of Contents »
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