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Hearst Magazines’ ‘Upfront’ Provides Glimpse into 2014

Highlights from the publisher’s October preview include new print and digital initiatives.
BY STEVE COHN

Borrowing a long tradition by television (except its “Upfront” presentation is in the spring), Hearst Magazines president/marketing and publishing director Michael Clinton invited the New York advertising community to Hearst Tower on Oct. 15 to give an early glimpse of 2014. One piece of news was expected: the naming of the Dr. Mehmet Oz magazine project (scheduled to preview in January) Dr. Oz The Good Life. He was there to make the announcement. Here are other highlights: 

1. Anniversary issues in September for Elle Decor (25th) and Marie Claire (20th).  ED editor-in-chief Michael Boodro promises a “triple cover,” while his MC counterpart Anne Fulenwider says that there will be a separate commemoration of creative director Nina Garcia’s and Project Runway’s five-year partnerships with the magazine.

2.  Esquire will salute the Power of Fatherhood in a series of multimedia projects from June through October. The latter month is when editor-in-chief David Granger and publishing director Jack Essig will be competing with this year’s 171 advertising-page 80th-anniversary issue.

3.  Harper’s Bazaar editor-in-chief Glenda Bailey announced plans for “the biggest beauty-focused issue ever” in May.

4.  HGTV founding editor-in-chief Sara Peterson said that she and her staff will invite readers to nominate the neighborhood best suited for the magazine’s planned Makeover My Block.

5.  House Beautiful editor-in-chief Newell Turner will mark his fourth anniversary (and first as Hearst Design Group editorial director) with a Shop America issue in April that will be complemented by Shop America Week with one day each in New York, Chicago, San Francisco, Los Angeles, Houston, Atlanta and Miami.

6.  O editor-in-chief Lucy Kaylin promises The Body Issue in May and a special World According to Gayle in September. The latter refers to O editor-at-large and CBS This Morning co-host Gayle King.

7.  Redbook editor-in-chief Jill Herzig and her staff will be launching the multi-platform Best-Dressed Real Women project in September.

8.  Town & Country editor-in-chief Jay Fielden will relaunch T&C Travel in Oct. 2014. And 2013 will end with December’s Philanthropy top 50 (the fourth in the series) that will be accompanied by regular philanthropy column and a summit that will be held at Hearst Tower on April 17, 2014.

9.  Veranda editor-in-chief Clinton Smith and his staff will premiere The Veranda Encyclopedia of Style: A-to-V Guide in the Sept. 2014 issue. (Thanks to the luck of the alphabet, nothing will be rated “x.”)  Plus, there will be 25 percent more pages in 2014 on front-of-book stories on entertaining, jewelry, travel, fashion, beauty and, of course, home.

10.  Cosmopolitan editor-in-chief Joanna Coles will host Cosmo Live and Cosmo for Latinas Live conferences for “2,000 millennial women.”  The first will debut next fall and, of course, Cosmo for Latinas founding editor-in-chief Michelle Herrera Mulligan will participate.  She will also be busier with Cosmo for Latinas frequency increase from four to five times a year.

11.  Food Network founding editor-in-chief Maile Carpenter and her staff will host Food Network in Concert in Chicago’s Ravinia Park in September 2014. In addition, she and HGTV counterpart Sara Peterson promise a joint “double cover” next year. (Both magazines have TV partnerships with Scripps Networks.)

12.  Seventeen editor-in-chief Ann Shoket and VP/publisher/chief revenue officer Jayne Jamison announced a joint venture with the DreamWorks-owned Awesomeness TV that will result in a new Seventeen YouTube channel and multi-channel network with a slate of premium-content shows on fashion, beauty, style and dating.  Seventeen’s 70th-anniversary issue in March 2014 will be themed Girl Power and feature a “power list” of celebrities 21 years and younger.

13.  Elle editor-in-chief Robbie Myers revealed plans for a “video issue” that will release five to eight segments per day in concert with the print edition.