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Mind the Gap
The gap between print and digital content values seems to be closing—and fast. In the beginning, readers and journalists agreed to accept what seemed like different standards for writing published in print versus online. However, these days, Internet publications are less like the Wild West and more polished overall, in reporting and design [10.07.13 , Foliomag.com, “The Newest Journalism”].
“You’re confirming a lot of the themes that I’m trying to impart to the young journos in my classroom, particularly the tricky organizational stuff,” writes David LaFontaine on Foliomag.com. “There are still larger questions about whether online advertising is going to be able to support the long-form journalism, however.”
AdAge Adds BtoB Mag
BtoB Magazine will close in January 2014 as it merges into sister publication, Advertising Age. The sustained pressure on print advertising in the media and marketing categories for business-to-business publications is the likely cause. [10.2.13, Foliomag.com, “BtoB Magazine Becomes Part of Ad Age” 10/2/13]
“Not only so many b-to-b magazines are dying,” Mark G writes on Foliomag.com, “now the b-to-b magazine for b-to-b magazines has died too!”
Stitcher Builds Out Ad Sales
Streaming radio and podcast platform Stitcher is now building out its direct sales capabilities. After focusing attention on growing content and its audience, the company decided it was time after crossing the 12 million app download mark and doubling its on-demand content to more than 20,000 programs [10.17.13, Foliomag.com, “Streaming Radio App Stitcher Begins Ad Sales Buildout”].
“Advertisers will take this opportunity to look for a little excitement in their projects,” writes jaguar jaguar on Foliomag.com, who advises, “Know where to create something new, rather than differences.”
Media Advertising’s Free Fall
It is no secret that something is driving the decline in advertising. However, while no one seems to be able to pinpoint the exact factors changing market dynamics, there are some likely culprits [10.04.13, Foliomag.com, “On the ‘Free Fall’ in Media Advertising”].
“There is a critical question not asked here that leads down a few important tangential paths,” writes bosacks on Foliomag.com. “I think what is missing is the following question: Who is now doing well in the Media? If there is someone doing well what do they do that others do not do? What services can they or do they provide that others do not?
“From my perspective nature and business abhor a vacuum. The dollars that are escaping the BtoB universe are rapidly reappearing elsewhere.
“That money is flowing in huge rivers to places like Google and Facebook, as well as to internal website efforts,” writes the blog’s author Tony Silber. “Technology is disrupting the traditional media-company audience-aggregation model, and technology/media hybrid companies are reaping the benefits.” 