Industry Insights: Families Are First on Royal Caribbean International

Families Are First on Royal Caribbean InternationalBy Lydia GregoryAccording to the 2022 US Family Travel Survey published by the Family Travel Association in partnership with the NYU School of Professional Studies, priorities for family travel include having the kids discover new places and experiences, more family bonding and having time for rest and relaxation. One of the sure-fire ways to check off all the boxes? Book clients on a cruise. To gain more insight on this mode of family travel, Recommend reached out to Vicki Freed, senior v.p. of sales, trade support and service for Royal Caribbean International. Recommend Standard Image TemplateChoices for the Win“A cruise with Royal Caribbean International is a memorable vacation for the whole family because your clients have choice—choices in adventures, entertainment and activities, dining and itineraries,” says Freed. “The value of that combined with visiting multiple destinations in one trip is unmatched, and it’s even greater today. “On a 3-night weekend or even a 7-night or longer cruise, vacationers can have their pick of experiences from racing down The Ultimate Abyss, the tallest slide at sea, to full-scale productions across four ‘stages’ of air, ice, stage and water—and a world of flavors that range from grab-and-go venues to a family meal at favorites like The Mason Jar Southern Restaurant & Bar on Wonder of the Seas and Utopia of the Seas (coming in July 2024). This is the vacation for every type of traveler of all ages, whether they are looking for adventure, relaxation or both.”Plus, she adds, “there are always deals for travel partners and their clients throughout the year, including our popular Kids Sail Free and exclusive bonus commission opportunities. It’s a win-win for everyone.”Family-friendly: Icon of the SeasDebuting later this fall, Icon of the Seas is the brand’s first Icon class ship—and in a category all its own. Touted as the “Icon of Vacations,” there’s no doubt it has a focus on families of every stripe. “Icon of the Seas is the first-of-its-kind combination of the best of every vacation, from beach retreat to the resort escape and the theme park adventure,” shares Freed. “Every kind of family and adventurer can experience their version of the ultimate family vacation without compromise—from the ease and convenience of visiting multiple destinations and their pick of entertainment, dining and a variety of experiences all aboard one ship and in one vacation.“For example, the Surfside neighborhood is an entirely new neighborhood made for young families from end to end, where adults and kids ages six and under will want to stay and play all day. Grown-ups can soak up the endless views at Water’s Edge pool, as they keep an eye on the kids at Splashaway Bay and Baby Bay. Only steps away are dining options, places to lounge, a bar, the signature carousel, an arcade, Adventure Ocean and Social020 for teens. As for accommodations, Freed points out, Icon of the Seas offers 28 ways to stay with new layouts made for families of three, four, five and more, like the Family Infinite Balcony and Surfside Family Suite—with kid’s alcoves tucked away from the adults—and the 3-story Ultimate Family Townhouse, complete with its own white picket fence and mailbox. Recommendation for the best views? “When it comes to views, among the best are from the brand’s first Sunset Corner Suites and Panoramic Ocean Views
in AquaDome.” Contact Information Royal Caribbean International: cruisingpower.com
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