An Interview with Armin Asceric: SunSwept Resorts Delivers in the Wellbeing Segment

Sunswept Resorts Delivers in the Wellbeing SegmentBy Paloma Villaverde de RicoYou know Sunswept Resorts—parent company to two beautiful properties in Saint Lucia that cater to your clients’ wellbeing, both body and mind. And we’re guessing you’ve heard that one of its properties, the 100-room Rendezvous, underwent a rebranding and now goes by StolenTime by Rendezvous. The name change is part of a new concept wherein the resort is now catering to all adults over 18 (it was focused on couples prior to). Why the change? We wanted to get the scoop, so we sat down with Armin Asceric, corporate director of sales, marketing and digital for Sunswept Resorts. Recommend Standard Image Template StolenTime was born, says Asceric, from Sunswept’s desire to create a place that would allow people to escape from the daily grind. “It’s in [Sunswept’s] DNA to improve people’s lives,” he says. “Our key promise to our guests is to change their lives and guide them to their optimal health and wellbeing, so with BodyHoliday [sister property to StolenTime] being extremely active [in terms of activities], we needed a new antidote to today’s stressors and that’s when we came up with the concept of StolenTime. “We already had a couple of these types of Stolen Moments experiences at Rendezvous, but with this new concept we’re really committing to helping people with their mental health and relaxation. The property is a beautiful Garden of Eden, super green, super luxe, super tropical, it’s beachfront, so it lends itself to a very relaxing vacation, but we’ve [enhanced] the experiences.” These include soft adventure, F&B experiences and activities aimed at refreshing and strengthening the human bond. Activities and experiences are designed for guests to learn new things, develop skills and take away priceless memories on their return home. There are mixology competitions, massage lessons, market walks in Castries, scuba diving, salsa dancing, organized hikes, tennis lessons, cooking classes, yoga and Pilates, as well as watersports and copious evening entertainment, with everything from bubbly hour to game nights, dance and live music performances, all included in the rate. Essentially, he says, StolenTime “offers experiences that make guests forget about time.” This vacation, says Asceric, is ideal for friends and solo travelers, as well as mother/daughter or father/son getaways. stolentime.comCOVEREXPLORA JOURNEYSTable of ContentsPALLADIUMPALLADIUM SPREADEditor's NotesSANDALSSANDALS SPREADIndustry InsightsPALLADIUM 1Advisor SpeakSpecial Section: Cruising into 2023Onboard Review: 10 Top Hits on Board Celebrity BeyondOnboard Review: Virgin’s Valiant Lady—For the Young at HeartOnboard Review: MSC Seascape—A Peek Inside MSC Cruises’ Newest ShipSEABOURN SCSEABOURN CRUISESEXPLORA JOURNEYS SCLove & Luxury in Mexico and the CaribbeanAn Interview with Frank Maduro: Advisors are Key for KarismaAn Interview with Armin Asceric: SunSwept Resorts Delivers in the Wellbeing SegmentSANDALS SCEMPORIO CANCUN SCEMPORIO CANCUNSAINT LUCIA SCSAINT LUCIAOnsite Review: Palladium & Wyndham Couple UpGlobal: G’day, Mates—Three Tour Operators Talk Down UnderOnsite Review: QatarGOWAY TRAVEL SCEDU HOUSE ADAMERICAN CRUISE LINES