It’s no secret that F&I products, like service contracts, help build strong customer relationships that lead to repeat business. Protection products give your customers peace of mind, and they provide more back-end sales opportunities for your dealership. They are win-wins.
In this issue of NewsLink, we have an article about five new Honda Care protection products that give your customers more complete coverage for their vehicles. These include Tire & Wheel, Windshield, Dent and Key protections as well as Term Protection for wear-and-tear parts like brake pads and rotors. These products ensure that repairs are made using Honda genuine parts, and, because they carry the Honda name, they can have a significant impact on service retention for your store. Learn more about each offering in this issue and about the training available to you and your F&I team.
Our dealer spotlights focus on success stories that show the advantages of a close collaboration with Honda Financial Services. Our first dealership, Planet Honda New Jersey in Union, New Jersey, is consistently in the top tier of dealerships for customer retention. Our second dealership, Weir Canyon Honda in Anaheim, California, has developed a plan for using the Honda Service Pass and a complimentary year of Honda Care Sentinel Services as a powerful retention strategy. Our third dealer-focused article explores how O’Donnell Honda of Ellicott City, Maryland, has achieved its remarkable longevity as it marks its 50th anniversary.
Finally, two shorter articles look at important Honda Financial Services tools that help dealers and customers. The first discusses the Power of Leads tool, which can help with customer retention while at the same time helping you build your Honda Certified Pre-Owned Vehicle inventory. The second examines the new certified lease calculator, which is available through the Honda Certified Pre-Owned Vehicle website. The calculator can show customers the payment benefits of leasing a Honda Certified Pre-Owned Vehicle through Honda Financial Services.
Thank you for helping to bring Honda branded products and services to your customers. As always, we are dedicated to your ongoing success.
HONDA FINANCIAL SERVICES
NewsLink Honda Financial Services Editors Ashley Mangino, Kathy Fraser, Susie Han, Alyssa Harper; Contributors Petar Vucurevic, Jon Eldridge, David Medrano, Dan Rodriguez
PACE
Creative Director Christie Hailey; Associate Creative Director Mark Caskie; Senior Art Director Kyle Jackson; Senior Production Artist Darren Young; Copy Editor Annemarie Tankersley; Director, Client Solutions Partner Craig Trindl; Senior Production Director David Brown; Production Managers Billy Johnson, Greg Onder; Editorial Inquiries 1301 Carolina St., Greensboro, NC 27401; 336-378-6065; Managing Director Lori Beal; Co-Presidents Leigh Ann Klee, Gordon Locke; Chief Executive Officer and Chairman Bonnie McElveen-Hunter. www.paceco.com
©2023 American Honda Finance Corporation (AHFC). All rights reserved. The Honda Financial Services NewsLink is published by AHFC and is intended for dealership personnel only. All copy, photographs, illustrations, and technical and financial information in NewsLink are based upon the latest available information at the time of publication. AHFC reserves the right to make changes to or cancel its products or services at any time without prior notice.
Opinions or practices of individuals or dealerships expressed or described in NewsLink are not necessarily those of AHFC. Contents of this magazine may not be reproduced in any manner without written consent from AHFC. The Honda name, logos, products and slogans are trademarks of Honda Motor Company, Ltd.
