With Acura Financial Services (AFS) anticipating nearly 80,000 vehicles coming off lease by November 2024, chances are good that those lease clients will be returning to your dealership to buy or lease their next vehicle. Plan your communication strategy now using Power of Leads (POL).
The exclusive POL reports from AFS give you a unique tool to use to retain those clients and to bolster your Acura Certified Pre-Owned Vehicle inventory with off-lease vehicles, which you can then sell or lease again.
To create a productive POL program, AFS encourages identifying an individual or internal team dedicated to increasing repeat business, holding regular training sessions with sales staff and business managers, and ensuring that assigned staff members are using POL reports consistently.
Armed with POL reports, you can design effective retention strategies. Sales tactics include revisiting clients as they near the end of their contracts; using one of AFS’s special programs by alerting select clients about a program’s availability; reviewing service records for potential sales opportunities; offering client discounts on accessory sales; and organizing special events, such as open houses, by-invitation-only events and model-launch previews.