The all-new AIM 360 AVX and Tour Soft golf balls are the first models introduced by Titleist to feature a full 360-degree marking designed to improve precision and accuracy in alignment.
The new AIM 360 design – alignment integrated marking – is featured on the new AVX and Tour Soft balls as well as Pro V1, Pro V1x and Pro V1x Left Dash “performance” and “enhanced” alignment golf balls.
“We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer,” said Frederick Waddell, Titleist’s director of golf ball product management. “Our AIM lineup consists of three unique performance-oriented designs, all geared to help golfers set up and then start their golf ball on its intended line.
AVX AIM 360 golf balls ($50 per dozen) are designed for players seeking a low-flying and low-spinning golf ball with soft feel and greenside control. The latest generation AVX was reengineered from core to cover to deliver longer distance from tee to green, more greenside spin and control, and an even softer feel.
Tour Soft AIM 360 golf balls ($40 per dozen) are designed for players who prioritize soft feel without sacrificing all-around performance. Compared to the prior generation, it features faster core technology and a reformulated cover system.
“AVX and Tour Soft AIM 360 models are great additions to the lineup because they give more golfers the opportunity to play an advanced alignment design,” Waddell said. “It’s designed for players who prefer a larger alignment feature than our other golf balls with AIM technology.”
Titleist’s new performance alignment marking in black, red, blue and pink is available on Pro V1, Pro V1x and Pro V1x Left Dash golf balls ($55 per dozen). It’s 105-degree double-sided arrow design opposite the traditional sidestamp is modeled after one of the most common additions tour players make to their balls – a long, straight line. The enhanced alignment marking golf balls on the Pro V1 models feature an extended alignment sidestamp that is 65 percent longer than the standard 2025 Pro V1 sidestamp.
Controlled tests to measure precision in alignment between four markings showed that each one of the three AIM products improved precision in alignment by up to 35 percent compared to the standard Pro V1 sidestamp.
“The R&D test results were extremely validating in showing that these products offer a distinct performance advantage in precision alignment; they’re not just decorations,” Waddell said.
PHOTOs COURTESY titleist