Roughly a par-5 away from the tee box of the iconic 17th hole at the TPC Sawgrass Stadium Course and just a wedge across a pond from the PGA Tour’s massive Global Home headquarters is a state-of-the-art facility that will raise the bar for sports league productions.
PGA Tour Studios – a futuristic glass and metal 165,000-square-foot building that in conjunction with its neighboring Global Home looks like something from the architectural imaginations of I.M. Pei and Ludwig Mies van der Rohe – will open in January 2025. It will hold the largest golf footage library in the world and will house on three levels 300-400 staff and freelance operators, handling all of PGA Tour Media operations. That will include PGA Tour Live, PGA Tour Champions, Korn Ferry Tour as well as social media, digital operations and international media.
“That building really is a content factory,” said Luis Goicouria, the tour’s senior vice president of media. “We knew that we wanted a building that would enable us to grow over time, because we know that we will grow over time and continue to take more and more ownership and responsibility for the creation of our content.”
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