Ping and Atlanta-based fashion house Hideoki Bespoke launched a limited-edition collaboration of high-end apparel and accessories called The 19th Collection.
Designed in Georgia and made in Italy, the 60-piece collection targets the discerning gentlemen “who have an eye for high-quality craftsmanship and timeless style.”
The 19th Collection features an array of clothing, footwear, home and lifestyle accessories utilizing handcrafted leathers, custom tailoring methods and luxe fabrics. The capsule embraces the Hideoki Bespoke motto: “Traditional elegance meets modern sophistication with confidence, precision, and the unexpected.”
“As golf continues to widen its appeal, it’s vital that the game progresses towards greater diversity and inclusion, while also becoming part of the culture, both on and off the course,” said Dedrick Thomas, president and CEO at Hideoki Bespoke who founded the company in 2006 out of the trunk of his car. “With this in mind, we’re excited to bring our collaboration with Ping to fruition. With a shared passion for innovation, authenticity and community, the partnership empowers everyone to look and feel their best as a part of their everyday lifestyle.”
Hideoki and Ping share a standing commitment to supporting Historically Black Colleges and Universities across the country, with a $1 million collaboration with Texas Southern University already in place, and others in the pipeline.
“Ping is excited to work with Hideoki Bespoke to bring more awareness and appeal to a wider and more inclusive audience of golfers,” said Andy Solheim, executive vice president at Ping. “This collaboration furthers our commitment to growing the game by providing golfers the highest quality, most innovative and custom products available. Their team shares our passion for approaching things in different and unconventional ways, which makes this partnership a great opportunity for both brands.”
PHOTOS COURTESY PING