It was August of 2020 when some college-aged kids from Kansas City, Kansas, drove eight hours south to Dallas and never looked back, ditching so-called normal careers along the way. Their intentions were both grand and unprecedented, the kind of new-age pursuit that doesn’t seem legitimately possible.
Five close friends, soon to be six – all strong players who came to love golf despite years of hesitation – hatched a plan to play against each other professionally, on YouTube, as their full-time jobs.
They would monetize their golf exploits, challenges and games, warmly inviting the world into their escapades by breaking the fourth wall as if you were right there with them. People would come in droves to see the genuine chemistry, to feel like they are playing vicariously through a gaggle of twenty-somethings who encourage and tease their collaborators in a way that feels like a buddies trip for seriously talented, but not self-serious, golfers. Clean content would keep the group accessible to partnerships. The unmarried among the group would live together in a massive dream home, along with critical production talent who joined the cause, where they would naively question why there are two sinks in a master bathroom before stating, with full transparency, that there would be little to no cooking in the charming kitchen.
It would be called Good Good, as in the question you ask your playing partner so you each avoid having the embarrassment of missing that nervy 3-footer.
“We all packed up our bags and said goodbye to our families and moved to Texas with a leap of faith and a dream,†said Garrett Clark, one of the group’s leaders. “And it thankfully worked out.â€
Clark is being modest. Two and a half years later, Good Good is a behemoth.
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