Lifestyle and accessories brand Robert Graham, which produces what it calls “wearable art,” has launched its newest RG Clubhouse collection for golfers to display their individuality on and off the golf course.
RG refers to its customers as “collectors,” considering the unique nature of the brand’s style that transcends the ordinary with designs for those who “exude confidence and individuality.” Golf collectors can access a new line that includes built-in performance features such as UV protection, moisture wicking and breathable stretch fabrics.
“We have spent the past 20 years giving a voice to people around the globe who want to express themselves with style and confidence,” said Andrew Berg, president of Robert Graham. “The RG Clubhouse collection gives both current and new collectors the opportunity to declare their style from course to clubhouse and represents yet another passion point where the brand can meet their needs.”
The Clubhouse collection was designed for competition and leisure, featuring a variety of performance polos, pants, shorts and vests that are lightweight and breathable. Related accessories include belts and hats.
Founded in 2001, Robert Graham designs are all about the details and colors: from mixed media fabrics to rich trims and embroideries. Its mission strives “to be the shout, not the echo,” with bold statements expressed outwardly or understated styles cleverly designed on the inside.
The RG Clubhouse collection recently launched on Robertgraham.us and in company-owned stores. The collection also is available at department stores and select private golf clubs and resorts including Troon Privé, Whistling Straits, Hudson National and Seminole.