Ping’s newly launched Putting Lab Design (PLD) program offers a tour-level custom putter experience and access to precision-milled putters. Golfers visiting pingpld.com can experience the program in three ways: Custom, Milled and Limited.
“We established the PLD name several years ago as an extension of the Ping Putting Lab, where we’ve been fitting some of the top players in the world for more than 20 years,” said John K. Solheim, president of Ping. “Until now, access to the master fitters who deliver these custom putter experiences has been limited to the best players in the game.”
PLD Custom ($1,290) allows golfers to schedule an appointment with a Ping master fitter to create a one-of-a-kind, custom putter built by the Ping Wrx team. Appointments for either a virtual or Ping Putting Lab fitting begin March 21.
Golfers can specify every custom aspect of their putter, including accessing models previously available only to Ping staff players. Once the head design and material are chosen, options to fully customize the putter include tungsten weighting, face milling, finish, alignment aids, engraving and paint fill. Using a golfer’s biometrics, the master fitter determines the player’s ideal length, loft, lie and grip type.
The PLD Limited consists of putters played by top Ping professionals and the iconic Anser model that changed the game 55 years ago. Targeted mainly to collectors, these models will be serialized and available as built, with no modifications. The Anser Patent 55 ($790) can be purchased only at pingpld.com.
Finally, the PLD Milled ($485) is a collection of four tour-validated models – Anser, Anser 2, DS72 and Prime Tyne 4 – all precision-milled from forged, 303 stainless steel.
“Golfers can craft their own custom design through PLD Custom, choose the proven performance of a PLD Milled model or add to their putter collection by acquiring a PLD Limited,” Solheim said. “It gives golfers a chance to play what the pros play and own a piece of Ping history.”