As OptiShot president and chief operations officer Kevin Johnston sees it, access is what sets his products apart. And by that he means they give individuals who want to install golf simulators in their homes or offices the chance to do so at affordable prices – and without having to make technological sacrifices.
The latest example of that, he sees, is the release of the Golf-In-A-Box series. It features three models: Golf-In-A-Box Pro, which retails for $5,000; Golf-In-A-Box 3, which carries a price tag of $2,800; and Golf-In-A-Box 2, which costs $850.
Each of these includes an OptiShot2 infrared optical swing pad, a hitting mat, OptiShot2 software and the ability to play or practice on 15 well-known courses, among them Pebble Beach and TPC Sawgrass. Different games can be played by as many as four players at a time and in different weather conditions. In addition, multiple camera views may be used.
But the simulators are differentiated by other features. While Golf-In-A-Box 2 employs a portable hitting net, Golf-In-A-Box 3 has a Net Return indoor/outdoor hitting net that automatically sends the ball back to golfers as well as an HD short-throw projector. As for the Golf-In-A-Box Pro, its most distinguishing feature is a Retractable Screen Enclosure that is wireless, battery-powered and operates by remote control.