Club fitters at Callaway had been developing a phone-based, custom fitting service for customers when the coronavirus pandemic hit. Once that happened they moved quickly to refine the service and bring it to market, launching Distance Fitting from Callaway the first week of May.
The process is simple. First, a person signs up on the specified page at the company’s website and answers a few questions about his or her game. Then comes a 30-minute phone session with a Callaway-certified master fitter, who uses online selectors, personalizes discussions and any available launch monitor data to help find the proper Callaway products (including golf balls), specs and customizable options for the player.
“Distance Fitting is a long-term, on-going service that provides golfers with an outstanding custom fitting experience from home,” says Michael Vrska, the director of custom fitting and player performance at Callaway Golf. “We are already seeing how effective this program is at delivering a personalized and comprehensive fitting in just 30 minutes, and getting players into the right equipment to help them play better golf.”
To ensure that PGA professionals are not left in the lurch, club fitters are instructed to ask each customer whether he or she is a member of a club or course. If the answer is yes, any and all purchases are organized through that person or entity.