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Initially released in 2018, Srixon’s Soft Feel golf balls are designed for golfers looking to maximize distance off the tee and improve spin and control around the greens.
The company says greater length largely will come from “an energetic gradient growth core” that possesses low-spin, high-launch properties as well as “a 338 speed-dimple pattern” that is made to produce less drag and more lift.
And the short-game performance is said to be born of the soft and thin ionomer cover the balls employ.
Now, the equipment maker is adding to the Soft Feel family with a trio of “Brite” golf balls that come in matte orange, matte red and matte green.
“Soft Feel Brite offers everything you love about Soft Feel,” says Brian Schielke, marketing director at Srixon. “It delivers distance, exceptional feel and control and now enhanced visibility from tee to green.”