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Ecco has built a reputation for providing both comfort and performance since becoming a major player in the golf shoe market, and that is likely to be enhanced with the arrival of its new S-Three shoes for both men and women.
The company described the S-Three as a game-changer that delivers dynamic comfort and modern looks from the tee box to the clubhouse and beyond, and they certainly look the part on first inspection.
Ecco has used something it calls Zonal Fluidform Technology to create a moulded midsole with three distinct zones of softness to ensure the right balance of cushioning and stability exactly where you need it.
It is seen as a major breakthrough both for Ecco Golf and the shoe industry as a whole.
The three zones built into the S-Three’s midsole are all designed to do a specific job. Zone 1 is found in the heel of the midsole and is engineered for medium softness to ensure greater cushioning and comfort. Zone 2 is the central portion of the midsole and has higher levels of rigidity to deliver lateral stability throughout the swing. Zone 3 is at the front of the midsole and features the highest level of softness for guaranteed walking comfort and flexibility.
This hi-tech midsole is the main selling point of the new shoe but it is by no means the only one. The shoe’s uppers are crafted from thick, soft, calf nappa leather processed in the company’s tanneries and come with 100 percent waterproof Gore-Tex technology intended to keep feet dry and comfortable in all conditions.
A double layer of neoprene in the collar and heel provide additional padding, while Ecco’s trademarked outsole traction system is designed to provide excellent grip no matter how inclement the weather happens to be.
The new Ecco S-Three shoes are available for both men and women in a variety of colour combinations with a recommended retail price of £180.