Welcome to the November issue of MPlus. While we reflect on a successful 2024 golf season, it’s also time to look ahead to the holidays and celebrate the ideas that have distinguished some award-winning PGA of America Golf Professionals and merchandisers.
For example, Justin DeFont of Audubon Country Club talks about using strategic organization, visual balance and the right mix of brands to ensure a memorable shopping experience, while Brandon Mendes of Memphis Country Club shares his thoughts on how color and popular regional themes can wow members and guests the moment they enter the shop and lead to increased sales.
At the same time, Pat Stein of Wild Rock Golf Club gives some tips on how to lure guests into the shop by offering specially priced merchandise, while Kenny Szuch of Orangebrook Golf Club uses a highly popular “sports corner” to bring in new customers and add nearly $20,000 to shop sales each season.
Also in this issue, Jillian Messina of Echo Lake Country Club discusses how accessories to add to the richness of displays throughout the year, and we browse some popular gift items sure to excite golf shop customers during the coming holiday selling season.
Thank you again to our sponsors Payne Stewart Collection, SanSoleil, Scales Gear, Signs by the Sea and Vanguard Pro Shop for their continued support of MPlus. I hope you enjoy this issue.