Welcome to the March issue of MPlus. As PGA of America Professionals and merchandisers begin to get their shops ready for the season ahead, we look at some of the ideas and strategies a handful of award winners have used to increase sales and customer satisfaction in recent seasons.
For Spencer Brookman of The King and Prince Beach & Golf Resort, it’s all about creating attractive and engaging displays to capture the attention of members and guests and entice them to make purchases. At the same time, Patrick Crow of Chicago Highlands Club has boosted sales through a comprehensive bottoms selection that appeals to a number of different demographics.
Jason Loomis, the 2024 PGA Merchandiser of the Year for Public Facilities, shares some of the reasons he’s been able to double his annual sales – not once, but twice – since arriving at Great River Golf Club, while Pat Stein of Wild Rock Golf Club expounds on a voucher promotion that helps him create traffic in the shop during club events.
Also in this issue, AGM member Cathy Amelink explains how effective merchandising and strategic promotion are essential for driving foot traffic and boosting sales at Woodmont Country Club, and we take at the resurgence of houndstooth, a classic golf design showing up in apparel and accessories lines across the industry in 2025.
Thank you again to our sponsors Payne Stewart Collection, SanSoleil, Signs By the Sea and Vanguard Pro Shop for their continued support of MPlus. I hope you enjoy this issue.