Welcome to the July issue of MPlus, a great time to reflect on the early months of the golf season and some of the strategies that have been effective for award-winning golf shops.
As Americans celebrate the July 4th holiday and the start of the Olympic Games this month, we look at how national Merchandiser of the Year Mark Pfingston is using patriotic colors and themes to wow customers. At the same time, Adam Rosuck explains how an increased understanding of behavioral economics continues to boost sales at Northmoor Country Club, while Jeff Minton discusses the decreasing average age of shoppers at Wild Dunes Resort and how he's catering to younger golfers.
Also in this issue, Kyle Benish of Holiday Valley Resort details a successful strategy to lighten his heavy wedge inventory, and Bonnie Hamilton of Washington Golf & Country Club shares how she’s addressing steady customer demand for hoodies. In addition, we look at Imperial’s acquisition of Pukka and the “juggernaut” it has created in the headwear segment.
Thank you again to our sponsors Payne Stewart Collection, SanSoleil, Scales Gear, Signs by the Sea and Vanguard Pro Shop for their continued support of MPlus. I hope you enjoy this issue.