When it comes to retail sales, we always focus on offering a variety of quality merchandise designed to enhance the golfing experience, meet the needs of a very diverse customer base and align with the facility’s overall branding. Diverse, superior merchandise selection targeting specific audiences, along with seasonal trends, strategic pricing plans, ongoing customer engagement and long-term sustainability are all key aspects we focus on, enabling enhancement of customer experience. By focusing on these key aspects, we can offer product diversity, satisfy customer needs and maintain an exceptional quality of merchandising. When combining all of these key factors, we continually create a retail environment that complements a first-class golfing experience and repeatedly generates a steady revenue flow.
In conjunction with many retail vendors, we hire a high energy staff and then allow the vendors represented in the golf shop to professionally train these staff members to promote, display and sell merchandise and understand seasonal sales, holiday sales and the ability to reduce pricing, as necessary, to continually move merchandise and meet customer needs.
In conclusion, we have a two-fold philosophy: combining superior products and hiring a high energy and professional staff trained by vendors, giving the ultimate golf experience and placing the course at the forefront of the market.