If I were to describe Bandon Dunes’ approach to merchandising, I would say we are “built for speed.” We don’t fold any apparel: all of our merchandise is hanging on four-ways. We only change our apparel styles twice a year and don’t focus on color stories or collections. We just try to pick the best of the best and carry over as many styles as we can. We do our best to merchandise product aesthetically while also recognizing that our high traffic will make a mess of intricate displays.
As we've expanded our retail team, we've had the opportunity to explore new categories and merchandise opportunities. We brought in stickers and stuffed animal versions of our logos for golfers to bring home to their kids. One of my favorite projects from 2024 was a set of custom Bandon Dunes themed candles. We worked with a Bandon Dunes employee who also owns her own candle business to develop completely custom scents that relate to special places at the resort.