At TPC Sawgrass, we are fortunate to have a 3,200-square-foot golf shop that allows us to be creative when filling the retail space. At the forefront of our entryway, we have a large, round table we use to highlight special occasions or feature particular products and promotions. Our merchandising team, led by Merchandise Manager Sharin Moran, likes to get creative around different holidays. We have several variations of an Americana theme we can use for holidays such as Memorial Day, July 4th and Labor Day, or during events such as the Olympics, the President’s Cup and Ryder Cup. Valentine’s Day is another holiday that can be fun with our “Kissing Booth” theme that features Peter Millar, or during the Christmas holiday when we place a white frosted Christmas tree on our featured table. The entry of our golf shop can be seen while walking from the opposite side of the clubhouse, and we often hear guests in the hallway make comments like, “Wow, look at the Christmas tree.” Or they laugh at the kissing booth. Regardless of what the reaction is, the featured table catches peoples’ eye and draws them into the golf shop.