In the modern, fast-paced world of green grass retail operations, staying ahead of the curve is essential for success. While providing quality products and exceptional service remain paramount, innovative strategies can set clubs apart. One strategy that has garnered a lot of attention from our members and guests is the use of props to create imaginative displays. For example, our High Noon headcover display was a huge success, selling out the limited edition drop within just a few days. More importantly, this display fostered light-hearted communication between members and guests, which is invaluable in developing exceptional service standards. Displays like these not only capture the attention of shop patrons but also enhance the overall shopping experience, leading to increased sales and member/guest satisfaction.
An important facet of a great display is the “wow” factor. Not only do the products need to be high quality, but there needs to be a discernible reason for customers to be enticed to walk over and view the display. One way to incorporate a “wow” factor is to use a prop or create a product that is totally unique. An example of this in the Oak Hill golf shop is the custom wood products made from oak wood procured from the championship East Course. As a result of the 2019 restoration of the East Course by Andrew Green ahead of the 2023 PGA Championship, several oak trees were removed. This presented an opportunity for us to repurpose this wood, so, using a local woodworker, we created a line of custom products, including coasters, cutting boards and other miscellaneous accessories. Not only have these products provided a great financial boon to the golf shop, but there is tremendous excitement from the members and guests to see these unique, repurposed products.
To summarize, green grass retailers should really focus on creating visually appealing displays by using stimulating props and incorporating unique, possibly one-of-a-kind products. By doing this, members and guests will be more intrigued and, ultimately, buy more!