Dealer Magazine had the privilege of talking with Rita Case, who was named the 2024 TIME Dealer of the Year at the 2024 National Automotive Dealers Association (NADA) Show in Las Vegas in February.
Case is president and chief executive officer of Rick Case Automotive Group, which operates 12 dealerships in South Florida and Atlanta. The auto group employs more than 1,400 associates and has sales of $2 billion annually. The company is the nation's largest auto retailer owned and operated by a woman.
In this interview, Case reflects on the current state of the automotive industry, being a role model in a male-dominated industry, the challenges dealerships are facing in selling electric vehicles and her recipe for success in running a dealership.
After a successful DealerPoint in Orlando this month, our focus now turns to the 2024 Digital Dealer Conference & Expo! being held at MGM Grand, October 8-10, 2024! Register by May 31, 2024, to benefit from our new SmartSaver pricing – which offers you the largest discount.
Digital Dealer Conference & Expo will feature new activations- including an Innovation Lounge in the expo hall with pop-up talks throughout the show and the return of popular programs like DVX, Speed Networking program, and the AI Hackathon! The agenda will include 75+ actionable sessions, more opportunities and fun ways to network, and an expo hall with 120+ innovative auto retail solutions to explore!
We look forward to sharing more event updates with you soon!
Sincerely,
James Hickey, Managing Editor, Digital Dealer