Digital Dealer Commentary
D E A L E R O P S | Identity Fraud
Safeguarding Auto Dealers and Lenders: A Comprehensive Layered Approach to Combat Synthetic Identity Fraud
By Sharla Godbehere, Vice President of Sales in Auto Lending, Equifax
M A R K E T I N G | Customer Relations
Using Customer Testimonial Videos as Social Proof
By Jason Ezell, VP Partner Communications, FlickFusion
D E A L E R O P S | Technology
How AI Transforms Car Dealerships
By Sean Toussi, Glo3d.com
M A R K E T I N G | Spotlight
Spotlight on…..Search Engines MD
By James Hickey, Managing Editor, DigitalDealer.com
Interview with Rita Case of Rick Case Automotive Group
D E A L E R O P S | Electric Vehicles
Revolutionizing Transportation: The Power of Electric Vehicles and Smart Charging
By Elbert Walters III, Executive Director of Powering Chicago
D E A L E R O P S | Leadership
The Critical Conversations No Auto Business Family Can Ignore
By Kendall Rawls, Rawls Succession Planners
D E A L E R O P S | Compliance
"These Are A Few Of My Unfavorite Things"
By Tom Kline, Lead Consultant & Founder, Better Vantage Point
S A L E S | Trade-ins
Handling The Trade: Double Sales Appointments by Talking About the Trade-In
By Susan Gaytan, Director of Dealer Engagement and Training, Alan Ram’s Proactive Training Solutions
S A L E S | Management
He Who Is Faithful with Little Will Be Entrusted with Much!
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc.
D E A L E R O P S | Opinion
The 'Electric Vehicle Conspiracy'
By James. A. Ziegler, CSP, HSG, Ziegler SuperSystems, Inc.