By Trace Przybylowicz,Head of Business Development, Retail Auto at Meta
As we bid farewell to the seller’s market after four years of anything but normal, balance is expected to return to the U.S. auto market. As a result, dealers will be under pressure to seek further efficiencies.
Given this shift and the variables that exist in today's retail automotive market, one truth remains: your bottom line. Understanding the dealers need to increasingly build towards this objective, we are thrilled to announce the release of our new dealer playbooks. These playbooks are focused on the nuance and market trends of retail automotive and specifically tailored to assist in sales tactics and align with dealer profitability.
First, is the Meta Playbook for Dealer Advertising, which focuses solely on media placement, sales objectives, ad products and audience recommendations. All of which are uniquely aligned to the dealerships/store's profit centers.
Second, is the Meta Playbook for Dealer Creative, which pays special attention to creative execution, specifically at the retail level, with focus on the rapid increase of video consumption on Meta platforms.
Both playbooks are modular by design, helping dealerships find turnkey solutions based on their specific advertising needs. Whether that’s sales, service, collision, parts and accessories, careers or vehicle acquisition, the material in these playbooks cover it all. The best part is that all solutions are scalable across the funnel, which means they’re perfect for addressing both brand and/or sales goals.
Businesses can get started now and let Meta help move metal! Both playbooks, along with additional materials, can be found at the Meta’s Retail Automotive Hub.
Trace Przybylowicz is Head of Business Development, Retail Auto at Meta.