Our Private Placement Program offers two pathways to privately market your home as an alternative to listing your home on the public MLS system.
The WFP Private Offering Program provides the opportunity to strategically pre-market your home outside the MLS via carefully selected methods and through our market-leading agents and powerful internal networks.
SOFT-LAUNCH BEFORE BEING MARKET READY
Pre-market your home to buyers before investing time or effort into preparing it for the public.
TEST PRICE WITHOUT ACCRuING DAYS ON MARKET
The program allows you to fully control and limit both the public distribution of the marketing materials and online exposure of your property, whether for personal or business reasons.
Generate Early Demand
Create early buyer anticipation and interest without accumulating days on market or damaging public price drops.
WFP is the only brokerage in the Capital Region to offer a public facing gallery of WFP Private Offerings to provide more exposure and create buyer interest in your home.
For our Clients who desire the utmost privacy and exclusivity, WFP offers an Off Market program to market your home exclusively and privately through our Agent and Client networks.