BedTimes May 2026NIGHTCAP Q&A

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Jordan T. Beck is part of the fifth generation of the original Sanford/Spears family leading Heritage Sleep Concepts in Rome, Georgia. When he’s not serving as president of one of the fastest-growing mattress manufacturers in the country, he enjoys traveling—he most recently visited Utah for a family vacation—and he’s
also keeping his mind sharp by learning how to play mahjong with his wife, Ali. Beck says he also loves being an advocate for the industry, “especially when it comes to encouraging more young leaders to get involved and see the opportunity that exists in sleep.”
BedTimes: What’s one thing you absolutely need for a good night’s sleep?Jordan T. Beck: A cool room, preferably mid-60s with the fan on!
BT: What’s your ideal bedtime (even if you don’t always hit it)?JTB: I ideally like to get in bed around 9:30 p.m. and be asleep by 10 p.m.
BT: Pets in the bed—yea or nay? JTB: Yea! Our dachshund, Bennie, sleeps in between my wife and I every night.
BT: Barefoot or socks at bedtime?JTB: Barefoot. I am a hot sleeper, so no socks for me.
BT: What’s on your nightstand right now?JTB: I have our wedding photo, Hatch alarm clock, and David Goggins’ book, Can’t Hurt Me.
BT: What’s the best sleep product you own and why?JTB: Talalay latex pillows. They keep the same form all night and never overheat.
BT: What’s one thing you always pack to help you sleep away from home?JTB: I am a firm believer in nice pajamas. I believe they enhance my sleep experience regardless of where I sleep.
BT: What’s the strangest or best place you’ve ever fallen asleep?JTB: I’m not sure if it’s strange or a superpower, but I’m able to sleep through long-distance flights. Which is really convenient for when we travel, and I land somewhat refreshed!
BT: Do you break any traditional sleep “rules”? If so, which ones?JTB: My wife and I break the “no TV in bed” rule. Right now, we’re watching the new series, “A Knight of the Seven Kingdoms,” on HBO.
BT: What do you do if you can’t fall asleep? JTB: Scroll on my phone, researching trending bedding programs and marketing ideas.BT: Sleep mask or sound machine?JTB: Sound machine.
BT: Finally, why should sleep be a priority? JTB: In a world that never stops moving, sleep remains the one thing that keeps us human. Sleep is the silent force behind every great day. •
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