Fixed Ops Magazine is a valuable resource for dealership management, specifically focusing on fixed operations (Service, Parts, and Body Shop).
Here is what you need to know:
Audience: The magazine serves new car dealership audiences, providing “use-it-right-now” information that is entirely devoted to their unique world. It reaches the Fixed Operations Directors at every new car dealership in the United States—approximately 16,957 of them. (38,000 subscribers...)
Content Focus: Fixed Ops Magazine covers topics related to boosting revenue, improving efficiency, and enhancing customer satisfaction and retention levels.
Circulation: The magazine is read in every dealership, regardless of size, location, or brand. In fact, dealership Owners and General Managers also find value in reading it because it ensures they have equipped their Fixed Ops management with the necessary resources. (Senior & Service Management)
Cost-Efficiency: Fixed Ops Magazine offers a cost-effective way to reach this management audience, making it a smart choice for advertisers. (We agree!)
In our 22nd year of publishing the auto dealers’ original Fixed Ops resource, we remain a trusted source by advertisers and dealers across the country.
We have approximately 38,000 unique subscribers, with all 16,957 franchise dealers receiving a copy of the print edition.
Approx. 27,640 digital subscribers receive our eBlasts and digital editions.
Our current digital open rate is 28% and the average eBlast multi-click leads have been over 250 per eBlast.
Our digital magazine produced over 150,000 impressions in the last issue.
We provide you an opportunity to write “Thought Leadership” articles that are read by dealers across the country.
Since we publish bi-monthly, your digital/print ad has a longer exposure.
New LinkedIn Newsletter, Thought Leadership pull-out, that you can repost and use repeatedly.
What works for our marketing partners?
Consistency – Advertising is not a one-call close. Develop a message and play it through all channels to get maximum results.
Expectations – Exactly how many of the 16,957 dealers are you doing business with today? What are your goals for growth, brand reinforcement, and account retention? Let us talk about those and make a plan together.
Teamwork – You will get leads and brand benefits from us. That is just the start. Are you ready to repost, email, text, and yes, simply follow up on every opportunity we develop? Think about what you would do with 200 leads. Plan on it if you have your call-to-action hitting a nerve in their business.
Suggested get-started package: 3 Issues, 6 Months.
Thought Leadership article that answers an issue many dealers are having today.
Ad – Full page gets attention and placement. Digital ads should be a gif file with motion.
Skyscraper and banner ads reinforce your brand name and make easy contact with your business. (last issue 150,000 impressions)
eBlast and Newsletter on LinkedIn – A marketing piece you can refer to and repurpose throughout the year.
