More dealerships than ever are taking their businesses online — meeting customers where they shop, and driving revenue like never before. In fact, the online auto parts market is expected to grow nearly 50% from 2024 to 2030.
At RevolutionParts, we believe in recognizing those who are succeeding in this growing online market. That’s why we’re proud to announce the winners of the 2024 Parts Excellence Awards, honoring dealerships across North America that have embraced eCommerce and set new standards for success across our industry.
With an impressive $11.6 million in parts sales in 2024, Tasca Parts continues to lead the way. Their commitment to teamwork and customer happiness has made them a consistent powerhouse in the online parts space. They said: “There is plenty of online business out there for everyone; just be patient and make the customer as happy as humanly possible.” Visit their webstore: www.tascaparts.com
River City Ford in Winnipeg, Manitoba is setting the standard for online parts sales in Canada. In just 10 months, they achieved over $315,000 in sales with an 18x return on ad spend. Ranked as the #1 online accessory seller in Western Canada and among the top three nationwide, River City Ford proves that a well managed online presence can drive incredible results. “We have money coming in while we’re sleeping, and it’s amazing!” said parts manager Kelly Marsden. Visit their webstore: www.thetrucklot.ca
Starting strong in online parts sales is no small feat, but Dick Huvaere’s CDJR in Richmond, Michigan made an immediate impact. Using RevolutionParts’ platform, they built a thriving online store, leveraging smart marketing and fast shipping to attract new customers. They said, “We knew online sales had big potential, so we decided to do it the right way from the start.” Visit their webstore: www.moparpartsdelivered.com
By excelling in the Amazon marketplace, Hiller Ford in Franklin, Wisconsin has made it easier than ever for customers to shop for auto parts online. Their fast shipping, optimized listings, and great customer service have set them apart across the continent. Visit their webstore: www.fordpartsdistributor.com
Van Chevrolet in Scottsdale, Arizona has been maximizing eBay for part sales in a way that has been nothing short of remarkable. With their dedication to customer service and attention to detail, they’ve earned a reputation for reliability and efficiency on one of the world’s biggest (and most effective) online marketplaces. Visit their webstore: www.gmpartsamerica.com
At BMW of West Chester in West Chester, Pennsylvania, Parts Manager Anthony Blubello has turned his department into a power player in online parts sales. Named Parts Influencer of the Year, Anthony is known across the industry for his leadership and willingness to help others. He isn’t gatekeeping anything. Visit their webstore: www.bmwpartshub.com
Along with the category winners, RevolutionParts is recognizing the top dealerships by brand:
Acura: Precision Acura of Princeton
Audi: Audi Henderson in Henderson, Nevada
BMW: Knauz BMW in Lake Bluff, Illinois
BMW Motorrad: Hermy's BMW Motorcycles
Ford: Tasca Ford in Cranston, Rhode Island
GM: Van Chevrolet in Scottsdale, Arizona
Honda: Brannon Honda in Birmingham, Alabama
Hyundai: Boucher Hyundai of Waukesha in Waukesha, Wisconsin
INFINITI: Modern INFINITI of Winston-Salem in Winston-Salem, North Carolina
Jaguar: Harper Porsche Jaguar in Knoxville, Tennessee
Kia: Horne Kia in Gilbert, Arizona
Land Rover and Jaguar: Jaguar Land Rover San Juan in San Juan, Texas
Lexus: Longo Lexus in El Monte, California
Mazda: Scherer Mazda in Peoria, Illinois
Mercedes-Benz: Mercedes-Benz of Scottsdale in Scottsdale, Arizona
MINI: Flow MINI in Winston-Salem, North Carolina
Mitsubishi: Daytona Mitsubishi Kia in Daytona Beach, Florida
MOPAR: All Star DCJR in Denham Springs, Louisiana
Nissan: Midway Nissan in Phoenix, Arizona
Porsche: Sunset Imports Inc (Audi USA Parts) in Beaverton, Oregon
Subaru: Patriot Subaru of North Attleboro in North Attleboro, Massachusetts
Toyota: Ourisman Toyota of Richmond
VW: Piazza VW of Langhorne in Langhorne, Pennsylvania
Volvo: Valenti Auto Center in Watertown, Connecticut
Here are the top takeaways from the journeys of our 2024 Parts Excellence Awards winners:
Invest in team development: Prioritize parts employee training and collaboration.
Embrace multi-channel selling: Sell across multiple platforms to capture different audiences.
Focus on speed and service: Provide fast shipping and responsive customer support.
Make your data matter: Regularly analyze trends, adjust pricing, and optimize inventory to meet customer demand effectively.
Use creative marketing: Run promotions, like offering promo codes for reviews and bundling popular parts.
The success of these dealerships is part of a much larger movement — selling parts online is no longer optional, it’s essential for a profitable fixed ops department. In 2024, dealers using RevolutionParts sold over $606 million in online parts and accessories, showing that parts buyers are driving a strong market for OEM parts.
RevolutionParts dealers saw an 11.125% increase in GMV (Gross Merchandise Volume) from 2021 ($538M) to 2024 ($606M). This consistent year after year growth shows that more consumers prefer the convenience of online shopping, and demand will continue climbing.
This is evidenced by:
The average age of cars and light trucks in the US has risen to a new record of 12.6 years in 2024, up by two months over 2023.
A survey found that 73% of respondents favor vehicle repairs over buying a new car due to high prices.
In 2024, about 30% of drivers considered DIY repairs, up from 26% in 2020.
What this means for dealerships:
Dealerships that invest in online sales channels will see higher revenue, greater customer reach, and better success over the long run. Here’s where to start:
Offer parts inventory online
Launch your own Amazon, eBay, and/or eCommerce webstore to meet the increasing consumer preference for online part shopping
Focus on OEM benefits
Emphasize availability and quality of OEM parts to build consumer trust in your components
Capitalize on the DIY market
Rising maintenance and repair costs have led more car owners to attempt DIY repairs. Younger generations (particularly Gen Z) are more likely to engage in DIY maintenance, using online resources like YouTube for guidance.
Where and how to meet modern customers
The most successful dealerships are investing in their own branded webstores, giving them full control over pricing, customer experience, and brand identity.
RevolutionParts dealers saw:
$453.8 million in webstore sales (by far the most profitable channel)
$46.8 million in eBay sales
$10.5 million in Amazon sales
With this data in mind, dealerships should:
Prioritize their own webstores while using Amazon/eBay as secondary channels.
Optimize their website for fast, mobile-friendly shopping experiences.
Use SEO strategies and paid ads to drive traffic directly to their site.
When to sell on eBay vs. Amazon
Here’s what you need to know about third-party marketplaces: eBay is the go-to for parts, while Amazon excels in accessories.
With 132 million active buyers, eBay remains a trusted marketplace for auto parts shoppers, with auto parts accounting for nearly 20% of its $18.4 billion GMV in Q2 2024. Dealerships using eBay have seen steady growth, with RevolutionParts dealers increasing sales from $39 million in 2021 to $47 million in 2024.
Meanwhile, RevolutionParts dealers using Amazon generated $10.5 million in parts and accessories sales in 2024, making it a strong platform for dealerships selling accessories to a broad audience. Amazon is ideal for accessories over parts for a number of factors, like buyer behavior, product expectations, and marketplace structure. Selling accessories is simpler because buyers don’t need an exact fit.
Regardless of whether you list on eBay or Amazon, you’ll want to optimize your listings with detailed descriptions, high quality images, competitive pricing, and fast shipping.
The winners of the 2024 RevolutionParts Parts Excellence Awards have shown what’s possible when dealerships sell their parts inventory online. Their success is proof that eCommerce is the future of the industry. Congratulations to all of this year’s winners! Your hard work and innovation are leading the way in our industry.
At RevolutionParts, we’re committed to helping dealerships grow their businesses online. If you want to expand your parts department, selling online is the next best step. Dealerships that invest in their own eCommerce platforms today will have the most sustainable success in 2025 and beyond.
Jensay Numa is an eCommerce Performance Specialist at RevolutionParts. Jensay has built many successful eCommerce parts departments, driving sales up to $200,000 per month. At RevolutionParts, he helps dealerships succeed in digital marketplaces like eBay and Amazon. RevolutionParts transforms the way parts buyers and sellers connect, with a mission to disrupt and innovate the automotive space by creating the most active parts network in North America. If you want to learn how to grow part sales, Jensay can be reached at jnuma@revolutionparts.com.
