By Julliana Bravo
Since the eighth grade, Christina Parsells had a feeling golf would be a big part of her life. Her journey began when she injured both of her knees and her father – an avid golfer – suggested she take up the sport. In an instant, Parsells simultaneously fell in love and became obsessed with the game. Practicing never felt like a chore and playing in tournaments never intimidated her.
The only issue was the sport’s solitary nature. Parsells craved community more than she realized, and at one point, she even considered switching sports so that she could play on a team. The more she competed in area events, however, the more she fostered a community with other girl golfers in the region.
Her skills and innate nature to win earned her a spot on the Georgetown University women’s golf team, where she helped the Hoyas earn back-to-back Big East championships in 2017 and 2018. A Big East First Team selection all four years, Parsells tallied four top 10 finishes.
Finance degree in hand, Parsells landed a job at a marketing agency that serviced construction and financial companies, but a prevalent aspect of her life suddenly became idle.
Intention set, Parsells was scrolling Twitter one day when she saw a post from the director of social media at Golf Digest looking to hire, and shortly after, she landed a role as social media coordinator in 2021.
Two years later, she became senior manager in championships content at the USGA. Though Parsells described it as a “dream job,” she still felt like something was missing.
In a post-COVID world, Parsells noticed a rapidly growing community of new women golfers on social media. They were eager to learn the game, but they lacked resources, especially when it came to finding appealing golf apparel, something she had struggled with herself growing up. Parsells took matters into her own hands, becoming more active on her social media accounts. She posted advice for women golfers, including golf clothing recommendations, and began to foster a small community of women eager to hear what she had to say. At the same time, she began to have conversations and built relationships with small businesses that were looking to expand their social media presence. Parsells noticed that even the smallest pieces of advice she gave could have a lasting impact.
“I love getting to see the changes that I’m putting into effect,” she says.
As her freelance work began to take off, Parsells became a full-time consultant in August 2024, launching a blog-style website (golfclubtina.com) that October, along with a monthly newsletter. While her motto might be “clothing you can swing in and live in,” the people are the real fabric.