In today’s widely interconnected technology-based world, your network can be the foundation of your brand and net worth. Networking strategies and relationship building are critical cornerstones for personal and professional success.
It’s more than collecting a vast number of contacts, it’s the art of cultivating and growing meaningful relationships with those who can unlock a plethora of benefits, valuable information and support, both personally and professionally. But how do you move beyond casual small talk and cultivate meaningful relationships that propel you forward?
Enter the art of strategic networking.
Strategic networking goes beyond attending industry events and collecting business cards. Strategic networking involves building business relationships with people who can help you make better decisions and achieve more. It’s about intentionally fostering connections with individuals who share your goals, values and interests. This deliberate approach offers a wealth of advantages:
It’s important to have a networking plan. While your network is made up of your connections, a plan enhances the value of your network, which allows you to really leverage those in your network. On the flip side, it’s just as important for you to provide value and offer support, solutions and assistance to those in your network – this should be an essential component of your plan.
So, start by setting clear goals. What are you looking to achieve through your networking efforts? Are you looking for a job change, seeking new clients, looking to advance in your current organization, seeking to build relationships or exploring new opportunities? Or do you simply want to expand your knowledge base or your professional circle?
Your goals should guide your networking strategy and plan - having clarity will help you target your efforts effectively.
Research and identify individuals who align with your goals and interests. Look for mentors, industry leaders or potential collaborators whose expertise and connections could prove beneficial to you. Think about whose support may assist you in carrying out your initiatives today and in the future.
Don’t forget to think about who you may be able to offer the same opportunities to in your network.
Show genuine interest in others and their experiences. Demonstrate your involvement by volunteering to assist and support, provide solutions where applicable, ask thoughtful questions, actively listen and offer valuable insights. Connect your connections with one another as well – this is a valuable illustration of good faith and willingness to align and partner with others.
Remember, networking is a two-way street.
Building lasting connections requires ongoing consistent effort. If you only reach out to others when you need something from them, you drop a few notches on the ladder of being a collaborative partner.
Stay in touch with your network by initiating purposeful messages, sharing relevant information and finding opportunities to offer support.
This sets you apart from everyone else. Think about how you want to be perceived by others – what makes you uniquely you? What strengths and expertise do you bring to the table?
It’s a combination of not only who you are, but how you present yourself, coupled with your skills, experiences, values and expertise. Leverage this to develop a foundation to create meaningful relationships.
Cultivating a strong personal brand will grow your presence and enable you to build relationships and attract opportunities.
Leverage the plethora of networking opportunities available – join clubs or groups, both local live networking groups and online groups and platforms. Attend industry events, join online communities and participate in volunteer activities.
These may expand your network and connect you with people with similar interests and likeminded individuals.
Last, but certainly not least, this is your virtual business card. Ensure all aspects of your social media consistently align with your goals, values and interests. Most people will look you up before they even consider reaching out to “chat” with you.
So, leverage your LinkedIn profile for business, your career and professional relationship building. Include a current picture, and craft a clear summary of who you are, what you bring to the table and what your areas of interest and expertise are.
Remember, strategic networking is not a one-time event; it’s an ongoing process. By investing time and effort in cultivating genuine connections, you can unlock a world of possibilities and pave the way for success in your personal and professional endeavors.
Kim M. Catania is principal, Catania Communications. Email her at kim@cataniacommunications.com or connect through linkedin.com/in/kim-m-catania-1312196.
