FROM THE PRESIDENT
Greg Adamson
March signals a time for a new beginning, as most of us begin to experience signs of new growth. Trees are budding, lawns are getting their first mow in months and gardens are being prepared for the upcoming season.
One of my favorite traditions is Major League Baseball spring training, conducted annually in Florida and Arizona. It signals that the baseball season is upon us and winter is ending soon (except where I live, in Boston). There is something special about watching multimillion-dollar athletes field ground balls, practice cut-off throws to second and third bases, and even home-run hitters refamiliarize themselves with the art of bunting.
Most of us who work in life sciences sales training are completing or nearing completion of our national sales meetings. The agenda tug-of-war that occurs each cycle for sales, marketing and sales training time in front of our sales force is both complex and exhausting; no one feels they received enough. The one common denominator we all have is that we are passionate about preparing our people to succeed.
But what about us? Our skills? Our competencies? Our responsibility to our companies?
That is one place we should not be experiencing a tug-of-war. We get to control the outcome.
Which brings me back to spring training. Those baseball players are practicing the most rudimentary of skills – maybe it’s a good idea for us to do the same.
Consider the following “drills” for your spring training:
Spring training – like spring cleaning – is always a good idea. It’s a chance to refresh, recharge and regain momentum and make sure we’re ready for the seasons ahead.
Wherever you are in your spring training journey, I wish you the best and look forward to seeing you at LTEN2024.
Greg Adamson is president of the LTEN Board of Directors and executive director, sales training, for Olympus Americas. You can reach out to Greg via email at greg.adamson@olympus.com or through www.linkedin.com/in/greg-adamson-9b85ba7/.