Continued from cover
The need to address health misinformation before it irreversibly damages the scientific community and patient care is more relevant than ever. “The time is now, this is urgent, let’s go!” Caulfield exclaimed.
Caulfield is a professor in the faculty of law and the School of Public Health at the University of Alberta, and he served as the Canada research chair in health law and policy for over two decades. His interdisciplinary research on varied topics — including stem cells, genetics, and public health policy — has earned him numerous awards and recognition. In addition, Caulfield is a bestselling author and co-founder of a science engagement initiative called #ScienceUpFirst.
He began by providing a historical context on public mistrust of science, explaining how political identities have influenced perspectives on scientific credibility. For instance, in the 1970s, “new-age” medicine was regarded with suspicion among Democrats, but today holistic healthcare is more likely to draw skepticism from Republicans. Understanding this evolution is crucial and highlights how political elements contribute to the spread of misinformation.
Caulfield encouraged vigilance against bogus or predatory journals that disseminate misleading information affecting clinical care. These publications often lack legitimate peer review or use fake review processes. Caulfield shared a personal example in which a social media user cited a predatory journal to support an unsubstantiated claim that was being used to market a medical procedure targeted at women. Not only was the study design questionable, but even a brief investigation into the author’s background revealed that their educational credentials could not be verified. These predatory journals exist primarily to collect fees from authors or to give the illusion of scientific legitimacy, ultimately fueling the spread of misinformation.
To address this crisis, Caulfield proposed several practical strategies for both individuals and organizations. One immediate recommendation he had for everyone is to take breaks from social media. Even short pauses can significantly improve how people process information, he said.
Additionally, within the scientific community, communicating consensus to the public is key to helping others understand and trust what the evidence shows. Caulfield urged scientific professionals to speak out and present a unified front, a strategy that has proven effective in shifting public opinion on issues like GMOs and fluoride. Promoting science literacy is essential, because the ability to think critically equips people to better evaluate information. Lastly, Caulfield emphasized the power of individual voices. “Silence won’t save science,” he warned.
Fighting misinformation is a daunting but important task. Caulfield emphasized empathy in understanding those who are most likely to fall for fake news, since educating others won’t work if people don’t feel respected.
“Prebunk, debunk, nudge, and regulate … we have to get out there and we have to push back,” he said.
