J. Gardner and A. McMULLAN, KBC, A Yokogawa Company, Houston, Texas
The refinery industry is one of the biggest industries worldwide. According to Statista, the global oil refinery capacity tipped 100 MMbpd in 2022.1 This capacity reflects nearly a twofold increase since 1970.
Despite being big business, refineries are very capital intensive and may face challenges in maintaining profitability. The combination of costly capital assets, variable operating margins and strict environmental regulations makes it tough for these companies to adopt new and sometimes unproven technologies. Trial-and-error methods are expensive. Since most refineries lack the financial resources to invest in decarbonization and energy transition projects, they must find ways to leverage cost savings to transfer operational expenses toward capital expenditures. Furthermore, workforce concerns are a reality. As a result, leadership teams must strike a delicate balance between investing in new technologies while also fulfilling the refinery’s fiduciary responsibilities. A critical aspect to consider includes evaluating the benefits and return on investment (ROI) that digitalization can deliver for both capacity and product diversity projects.
To remain profitable, big changes are needed. Digitalization is the pathway, and it is paving the way for refiners to compete, innovate and scale more effectively. With digitalization, operators can streamline product delivery and enhance customer satisfaction at lower costs. Refineries that seize this opportunity will realize improvements in agility, productivity and efficiency while achieving a distinct competitive advantage against their slower-moving counterparts.
Operational excellence. By harnessing the power of data-driven process solutions, refiners can improve efficiency. In the authors’ experience, digitalization has been shown to increase productivity facility-wide by 1%–4%. Furthermore, automating processes typically improves employee productivity by 8%–15%. With cloud solutions, disruptions can be anticipated and responded to quickly, boosting ROI and return on capital employed (ROCE) by an average of 5%–10%. By extracting new value from data, refineries can experience growth and margin improvement, increasing operating income—which includes earnings before interest, taxes, depreciation and amortization (EBITDA)—by 10%–12%.
Challenges with digitalization. From probing customers to understanding their digitalization challenges, the authors’ company helps customers face some common challenges that include:
What is digitalization? Digitalization is not a new trend. Refineries have been applying digital concepts to improve operational excellence and safety since the 1960s. Today, a key difference is how this technology is being integrated into all aspects of energy operations from automation to data collection and analysis. Digital concepts enable refiners to improve operational excellence and safety at an unprecedented rate. Seven enabling technologies are leading the way to transform energy operations:
Digital transformation process. Most refineries start their digital transformation process with digitizing, which means transforming analog data into a digital form, employing the most efficient means. By using software, data can be processed faster and more accurately, such as replacing paper-based work orders with digital work orders or converting manual readings to electronic readings. As shown in FIG. 1, digitizing is a well-planned process rather than an overnight job.
After digitizing, the next step in the process is digitalization, which uses technology to automate processes. This step can include implementing a digital twin, or taking structured data and applying analytics to drive insights through dashboards or other visualization tools.
The last step is digital transformation, which will be covered in more detail in Part 2 of this article. Digital transformation is the integration of process, people, technology and data. It allows refineries to transition from labor-intensive manual systems to automated, efficient and reliable processes. Digital transformation results in a fundamental change to how refineries and plants operate and deliver value. Improved data management, predictive analytics and automation, process optimization, digitalization of operations, and transitions to semi-autonomous and autonomous operations can all add customer value. Digital transformation involves constantly evaluating opportunities and adapting to them as they arise.
DIGITALIZATION ROADMAP
Each refinery is at a different stage in its digital journey. To maximize their investment, refineries must focus on developing their business strategy, workplace culture and leadership team. To address this challenge, the authors’ company has designed a five-stage digitalization roadmap (FIG. 2).
With this plan, leaders can identify gaps, channel resources, overcome barriers to reach digitalization goals and maximize performance while delivering competitive returns. Sustaining the benefits of digitalization requires proactive and ongoing effort to ensure that digital solutions continuously add value and align with the plant’s changing needs.
Value sustainment ensures future success by uncovering gaps due to changing software and technology, as well as maturing goals. At this stage, every effort sets up a refinery for long-term success. Therefore, value sustainment is integrated into every step of the process.
From readiness to value sustainment, this five-step process steers refineries through the intricate landscape of digital transformation, culminating in long-term success. The following is a brief explanation and user case to illustrate each step.
Step 1: Readiness. Using data for decision-making purposes or feeding it into software applications requires a proven process to ensure data quality, which includes an infrastructure that facilitates consumption for the right people. The following business case explains how the authors’ company worked with a client to improve its batch process efficiency.
Step 2: Situational awareness. Situational awareness provides a “right now” perspective into a company. Both hindsight and insight emerge from reports and dashboards. Hindsight involves analyzing the past for trends or patterns, while insight involves observing how things work now. Foresight uses analytics to project patterns and create forecast models, and leverages data to make improvements.
The following business case illustrates how the authors’ company assisted a client to maximize production through an improved understanding of current operations through a digital twin, real-time analytics and visualization accessible to all stakeholders.
Step 3: Decision-making—Discovering the best answers. Digitalization shifts the focus from analyzing “right now” to “what if” scenarios to discover “what’s best.” Therefore, forecasting, predictive models, predictive analytics and optimization have become increasingly important. Ultimately, the key question is: Of all the possible options for improvement, which actions will return the most impact and economic benefit?
The following business case is situational awareness in action where the authors’ company worked with a client to deliver automated analytics to improve maintenance and capital project decision-making processes.
Step 4: Operational execution. Situational awareness and informed decision-making guarantee success in operations. However, achieving digital success requires implementing best practices. Once best practices and standardization are in place, the next step is automation by using advice-based actions. This expert guidance serves as the plant’s “co-pilot,” where a digital twin works alongside an experienced operator at a remote operations center. This collaboration provides an additional set of expert eyes monitoring the plant’s performance. To optimize processes, closed-loop optimization is employed. As a result, system parameters are automatically adjusted to minimize costs or maximize objectives. The process repeats continuously and as rapidly as needed until the desired condition is achieved, without requiring human intervention. By following these steps, companies can drive digital success in their operations.
The following case study demonstrates how remote telemetry enabled a refiner to operationalize a new business model.
Takeaways: Value sustainment. A universal, one-size-fits-all process for refineries is non-existent. Each facility has different operations and pursues different objectives. While every refinery does not need to become a digital disruptor, success hinges on tailoring digitalization efforts to match specific needs.
Leading refiners embrace this philosophy and harness digitalization as an asset. This includes identifying which digitalization strategies are most suitable and aligned with the refinery’s goals. Some refiners use digitalization to find ways to improve efficiency, savings and customer experiences. Meanwhile, others use it to optimize their existing products and services by adding a digital component.
Regardless of how digitalization is used, measuring progress is key. Knowledge management plays a role in capturing tacit knowledge so it becomes explicit knowledge to foster resilience and shared understanding. Tacit knowledge includes skills, ideas and experiences that people have accumulated over time, but have not systematically codified in a way that makes this knowledge easy to express or transfer. Digitalization enables the complete sharing of this knowledge.
Change management is also vital for successful transformation projects. Establishing a governance framework ensures comprehensive control over technical aspects that drive program execution. This will capture critical success factors, encompassing not just the technical aspects of the program, but also the essential “soft” people aspects that are necessary for successful implementation of change and sustainable performance. Regular dialogue with stakeholders, along with transparent communication about program objectives and progress, are crucial to maintain motivation and achieve long-term success.
In an era of rapid technological change, a shift is needed in how technology and capabilities are approached. Proactive scanning and screening for opportunities that create significant value must replace reactive obsolescence concerns. While the risks and costs of upgrading technology are high, the potential returns are much greater, making these investments self-sustaining in the long run. Adapting to the digital age requires a strategic blend of customized approaches, effective change management and proactive technological upgrading. HP
NOTES
a KBC’s Petro-SIM simulation software
LITERATURE CITED
Jeannie Gardner is the Global Leader of Digital and Asset Transformation at KBC Advanced Technologies, A Yokogawa Company. She has more than 20 yr of experience in the oil refining and petrochemicals industries. In her role, she focuses on delivering a comprehensive digital and asset transformation strategy for customers worldwide. Before joining KBC, Gardner spent 16 yr at Shell as a business operations leader. She is an expert in large-scale business and digital transformation, and has been instrumental in delivering digital transformation, process optimization and standardization projects, and business strategies to drive optimal business outcomes that have resulted in revenue acceleration and cost reduction.
Andrew McMullan is the Global Digital Business Line Leader at KBC Advanced Technologies, A Yokogawa Company. He has more than 30 yr of process industries experience. In his role, he is responsible for global sales and commercial aspects of KBC’s Digital business line. Before joining KBC, McMullan was a technical consultant specializing in energy system integration and was a founding partner of a technology and consulting business. His team works with customers to deliver value from their digitalization and digital transformation initiatives by leveraging KBC’s cloud delivery, simulation technology and consulting expertise.