2025 Media KitThe GGP Reader

Covers multithe GGP readerOverall demographicsmale/female93% / 7%median age59Median HouseHold Income$159,682Median Net Worth$2,451,000Read 4 out of 4 issues56%Median time spent with each issue26 minutesHave a handicap of 10 or less34%ENGAGEMENTREAD NEARLY EVERY OR EVERY ISSUE
61%VISITED A WEBSITE54%CLICKED ON AN AD OR LINK43%LOOKED FOR MORE INFO VIA SEARCH ENGINES31%SHARED ARTICLES (VIA EMAIL/SOCIAL)19%MADE A PURCHASE17%SAVED AN ARTICLE FOR FUTURE REFERENCE18%VISITED A COURSE12% Golf IntelMedian number of rounds played per year72Median handicap13.6Have a handicap of 10 or less34%Likely to take a golf vacation in next 12 months59%Belong to a private club49%Belong to multiple private clubs29%Have a national membership30%Play most of their golf at public courses45%Play most of their golf at private courses33%SPENT $1,000 OR MORE ON EQUIPMENT IN PAST YEAR39%MEDIAN SPEND ON EQUIPMENT$970HAVE BEEN CUSTOM FIT FOR CLUBS78%PLAN TO BE CUSTOM FIT FOR CLUBS78%USE A DISTANCE DEVICE84%FEEL SHAFT IS VERY IMPORTANT WHEN BUYING CLUBS76%FEEL GRIP FEEL IS VERY IMPORTANT WHEN BUYING CLUBS85%OWN A PERSONAL LAUNCH MONITOR10%TravelMedian amount spent on golf in past 12 months$5,240Number of days played golf on vacation(median) 8.4(10 or more) 23%Plan to travel more/same vs last year on golf-specific trip89%Plan to play golf more/same on business trips88%Real EstateOwn a second home26%Own 3 or more homes15%Considering buying a second home17%Median price of second home$664,000
SOURCE: Golf Datatech Readership SurveyCoverAudience & InfoThe GGP ReaderPortfolio and MetricsMaterials SpecsMaterials CalendarFull Screen VideoSales contact info