the GGP reader
Overall demographics
male/female
94% / 6%
median age
59
Median HouseHold Income
$163,630
Median Net Worth
$2,451,000
Read 4 out of 4 issues
56%
Median time spent with each issue
28 minutes
Have a handicap of 10 or less
39%
Golf Intel
Median number of rounds played per year
75
Median handicap
12.7
Likely to take a golf vacation in next 12 months
59%
Belong to a private club
49%
Belong to multiple private clubs
29%
Have a national membership
30%
Play most of their golf at public courses
45%
Play most of their golf at private courses
35%
SPENT $1000 OR MORE ON EQUIPMENT IN PAST YEAR
MEDIAN SPEND ON EQUIPMENT
$972
HAVE BEEN CUSTOM FIT FOR CLUBS
76%
PLAN TO BE CUSTOM FIT FOR CLUBS
79%
USE A DISTANCE DEVICE
86%
FEEL SHAFT IS VERY IMPORTANT WHEN BUYING CLUBS
74%
FEEL GRIP FEEL IS VERY IMPORTANT WHEN BUYING CLUBS
84%
OWN A PERSONAL LAUNCH MONITOR
9%
Travel
Median amount spent on golf in past 12 months
$5,240
Number of days played golf on vacation
(Median) 8.4
(10 or more) 23%
Plan to travel more/same vs last year on golf-specific trip
89%
Plan to play golf more/same on business trips
88%
Real Estate
Own a second home
26%
Own 3 or more homes
15%
Considering buying a second home
17%
Median price of second home
$664,000
SOURCE: Golf Datatech Readership Survey