Sustainability is a critical buzzword in golf these days, but it’s typically not the first thing golfers think about when they pull on their polo shirts and outerwear as they head to the course.
Radmor, a Seattle-based golf lifestyle company co-founded in 2020 by Scott Morrison and Bob Conrad, focuses on crafting sustainably-sourced men’s and women’s golf apparel from meticulously-crafted, renewable, natural materials.
“Golf is one of the few sports played outside in many of the most beautiful, natural settings in the world, yet thousands of golfers are outfitted from head to toe in garments made almost entirely from plastic,” Morrison said. “Given the choice, I think most consumers would prefer to buy clothing that’s incredibly well made, outperforms expectations, and doesn’t pollute the earth, our oceans and our food supplies the same way synthetics like polyester do.”
To that end, Radmor is focused on the “end game” – what happens at the end of a garment’s life. Americans throw away about 80 pounds of clothing per person a year, much of it polyester, which is made from polyethylene terephthalate, the most common type of oil-based plastic in the world. Every time you wash it, plastic microfibers enter into the environment. It also takes decades or longer to decompose in landfills.
Radmor’s apparel avoids using virgin polyester in favor of natural cellulose fibers such as Peruvian Pima cotton and super-soft Tencel to create what it calls “the most eco-minded golf apparel in the industry.”
The designers try to converge fashion and performance in features such as its extended range of motion underarm pattern in its golf shirts, layering pieces, and outerwear. Functional details such as a “ball pocket” can also be found on outerwear, pants and shorts.
With names such as Colby, Taylor and Baty, Radmor’s men’s line includes polos, band-collar and “tee” shirts; knit and corduroy pants and cotton-blend shorts; crewneck and hoodie sweatshirts; and outerwear forged from a blend of cotton and recycled nylon and polyester.
Its women’s offerings feature an array of polos, long-sleeve jerseys, sweatshirts and shorts with names such as Michele, Ella and Olivia.