NEWS FROM THE TOUR VANS
BROUGHT TO YOU BY GOLF PRIDE, THE #1 GRIP ON TOUR
Max Homa has a brand new bag ... and hat and clothes and shoes.
From his Cobra cap through his Lululemon garb to his Puma footwear, there isn’t much that Homa didn’t change since the end of a 2024 season that left him feeling mired in a relative funk. Changes include his clubs and his swing coach, too.
Homa felt the need to make some wholesale changes, switching from Titleist clubs to a custom Cobra set and from FootJoy to Puma shoes after an 11-year relationship with his previous outfitters. His Titleist Pro V1 ball, Scotty Cameron T5.5 proto putter and some TaylorMade fairway metals were about the only things that remained unchanged. While it all seems a bit drastic after his zero-win 2024, Homa said it all sort of came together in pieces and we’re just seeing the outcome now. “If everything’s different, none of it’s different,” Homa told The Athletic in his zen-like way.
Despite his career-best T3 in the Masters last year, golf kind of felt off track for Homa the rest of the season. He admitted after making the cut in the Open at Royal Troon that “golf has not been very fun” and that his mental edge was lacking.
“It’s just the golf game hasn’t been great,” he said in Scotland. “Expectation is a hell of a drug, and it’s just been getting to me.”
It was shortly after that when Homa switched from coach Mark Blackburn to John Scott Ratton.
The new Lululemon shirts and pants seem to suit Homa’s Southern California style. But it’s the clubs that will determine the wisdom of Homa’s wholesale rebrand.
He started 2025 with a new multiyear endorsement deal with Cobra-Puma to play the company’s clubs and wear its shoes. He didn’t make the change lightly.
“It’s not like I did this just because I wanted to do it,” Homa told Golf Digest. “I like playing good golf more than anything, outside of being with my family. I like playing good golf more than any amount of money. I like playing good golf more than damn near anything in my whole life. I did my due diligence.”
His Cobra staff bag includes the Cobra DS Adapt LS driver and a mixed set of Cobra irons – Limit3D 4-iron, King CB 5-iron, King MB 6-PW as well as Snakebite (50 and 56) and King (60) wedges.
“I was always most concerned with switching irons,” Homa told GolfWRX.com at Kapalua. “That was like the single most surprising part of this whole process, was how much I liked the irons. These (Cobra King MB irons) are 3D-printed … They all looked great. Like I said, the irons shocked me. They’re my favorite part about this set.”
Cobra club fitter Ben Schomin created a custom set of MBs with a thinner top line than the ones Homa was accustomed to using his whole career.
“I knew the driver was good. A bunch of the guys I play with use a Cobra driver, and I figured the wedges were good – almost no getting used to those,” Homa said. “And it was really just coming down to the 4- and 5-irons, which were great.”
Scott Michaux
