Titleist introduced enhanced alignment to its Pro V1, Pro V1x and Pro V1x Left Dash golf balls, offering a performance-oriented visual design straight out of the sleeve.
The new aid is an extended alignment side stamp designed for more precise aim and accuracy. The elongated stamp provides a built-in visual aid measuring more than 65 percent longer than the standard Pro V1 side stamp.
“Enhanced alignment is designed for golfers who are seeking a more detailed, built-in alignment feature on their Pro V1, Pro V1x or Pro V1x Left Dash,” said Jeremy Stone, vice president of Titleist golf ball marketing. “We saw overwhelming interest in the single-colored line on Pro V1 performance alignment, and this is another alternative for players who prefer a slightly different look.”
In a recent survey of Titleist golf ball players, 64 percent of golfers on the PGA, LPGA, DP World and Korn Ferry tours said they regularly use a marking on their golf ball to help with alignment. Of the college golfers surveyed, 73 percent said they regularly use a marking for alignment.
“I’ve used a line on every single putt I’ve hit professionally since the early ’90s,” said Brad Faxon, former PGA Tour player and current instructor and broadcaster. “I always do it no matter whether the putt is breaking a lot or not a lot. It helps me to get the ball on the start line, where I want the ball to go.”
In addition to the enhanced alignment – which is on sale ($54.99 per dozen) in the U.S. and will be available globally July 1 – Titleist offers more than 40 alignment aid designs on Pro V1’s fourth pole – opposite the side stamp – through custom order on Titleist.com.
Each Pro V1 model is differentiated based upon flight, spin, and feel. Pro V1 has a mid-flight trajectory, lower spin in the long game and a softer feel compared with Pro V1x, which flies higher, spins more in the long game and has a slightly firmer feel. Pro V1x Left Dash has a high flight, similar to Pro V1x, with significantly lower full-swing spin and a firmer feel.
PHOTOS COURTESY TITLEIST