Golf Pride and Asher Golf teamed up to offer four unique limited-edition box sets that feature 13 Tour Velvet 360 grips and two premium gloves in matching tonal colorways.
The collections include four fall-inspired seasonal colors – Ash, Cognac, Oxblood and Spruce – available only as part of these kits ($175). Individual pieces cannot be ordered separately.
The limited-edition Tour Velvet 360s infuse elements of color into one of Golf Pride’s most iconic grips, in standard size with a custom collaborative end cap design. The gloves are 100 percent precision-cut AAA premium cabretta leather featuring the Golf Pride logo on the palm side and are offered in male (S-XXL) and female (S-L) sizes.
“You would think gloves and grips are co-designed all the time, but the reality is, I'm not aware a partnership like this has ever happened before,” said James Ledford, president of Golf Pride.
“The opportunity to work with Asher on a collection that complements each other is really quite amazing. This partnership has elevated our capabilities in terms of what it looks like to bring this level of design to the grip category.”
Said Matt Smart, CEO and managing partner of Asher Golf: “For both Asher and Golf Pride, we have such a deep-rooted culture in utility and products that are purely based on performance. Looking at the design and style, we wanted to elevate these pieces.”
The Spruce option is a green hue that never has been offered by Asher and was inspired by the abundant pine trees found in Pinehurst, North Carolina, where the Golf Pride Global Innovation Center is based.
Kits are available only to residents of North America and can be purchased exclusively through Asher Golf’s website.
PHOTOS COURTESY GOLF PRIDE/ASHER