Titleist’s new T-Series models – T100, T150, T200 and T350 – promise unrivaled feel with effortless turf interaction in four tour-inspired shapes, each designed to maximize the three dimensions of iron performance: distance control, dispersion control and descent angle.
“The new T-Series irons embody a unique approach to iron design and creation,” said Josh Talge, Titleist’s vice president of golf club marketing. “Each model has been designed to feel as good as it looks, look as good as it performs, and perform better than any iron we’ve created before it.”
The T100 – for the better players looking for precision control – continues to be the most played iron model by the world’s best tour players since the first generation’s introduction in 2019. The newest T-Series models – each retailing for $200 per club or $1,399 for a seven-piece set – debuted in June at the Memorial Tournament, with approximately 80 percent of the Titleist-sponsored players using blended sets of at least two Titleist iron models.
Improvements on the newest T100 include a refined, forged dual-cavity construction to deliver a more solid feel at impact as well as a new precision CNC face milling process for more consistent contact and control. The Variable Bounce Sole has been smoothed and softened on its trail edge to result in a faster move through the turf.
The T150 combines the precision with increased speed, distance and forgiveness, with 2-degree stronger lofts and a slightly larger profile compared to the T100. An all-new refined Muscle Channel is situated close to the face to create a more solid feel at impact.
The new T200 blends the look of a player’s iron with the performance of a game-improvement iron for players who want added distance and forgiveness without compromising looks, feel, trajectory or stopping power. A completely re-designed internal structure has a more stable chassis to create a stiffer structure, allowing the refined Max Impact Technology to fit tighter against the new dual taper forged face.
The T350 is Titleist’s ultimate game-improvement model for players seeking higher launch along with more distance and forgiveness with an all-new hollow-body construction inspired by the tour-proven T200 chassis.
“T350 is the best game-improvement iron we’ve ever made,” Talge said. “To see our most forgiving iron model be put in play on tour really proves the versatility of this entire line and shows that the performance benefits from an iron like this is not limited to just one kind of player.”
PHOTOS COURTESY TITLEIST