The 2023 version of Titleist’s Pro V1 and Pro V1x balls feature advanced core technologies to provide lower long-game spin for increased distance and a more consistent flight.
“For a Titleist golf ball to be new, it must be better,” said Frederick Waddell, director of golf ball product management. “For us to call it a new Pro V1, it needs to be demonstrably better than the prior generation. We go through a rigorous testing and validation process to ensure the performance improvements developed by our world-class R&D team are recognized by the golfer when they put it in play and experience the product.”
The latest generation is engineered with high-gradient core designs that help golfers hit the ball longer and straighter. The all-new, reimagined core in the new Pro V1 and the dual core Pro V1x are built to be firmer on the outside and progressively softer on the inside, which promotes fast speeds and low long-game spin without sacrificing short-game spin.
“We’re looking for consistency in every element of golf ball construction, from the aerodynamics down to the core,” said Mike Madson, senior director golf ball research and engineering. “We always want the ball flying in the same window regardless of how it’s oriented, and we want the ball to produce consistent launch, spin and speed on every shot. Consistency means when a golfer tees up a Pro V1 or Pro V1x, every properly executed shot they make is going to deliver the performance they expect and the performance they trust.”
Pro V1, with a 388-dimple design, still offers the best combination of distance, spin and feel and delivers a penetrating ball flight.
The Pro V1x, with a 348-dimple design, is engineered to fly higher and spin more with irons and in the short game, while still offering low spin on longer shots to maximize distance. It has a slightly firmer feel compared to Pro V1. The 2023 Pro V1x’s dual core design, with the inner core, increases center volume by 44 percent (from 1 inch to 1.13 inches in size).
Both models have a suggested retail of $54.99 per dozen in white or optic yellow.
PHOTOS COURTESY TITLEIST