Callaway Golf has introduced an all-new Great Big Bertha Family to fill the golf bag with ultra-premium clubs for players who want more speed and distance.
The Great Big Bertha irons, drivers, fairways and hybrids combine high-caliber materials and construction to create a material difference in performance in the ultra-premium category.
“When we looked at Great Big Bertha and really creating an all-new family, we wanted to create this from the ground up,” said Dave Neville, Callaway senior equipment director. “So every one of the products in this line, whether it’s driver, fairway, iron or hybrid, had an individual, dedicated team working on it. We wanted to bring the most possible innovation, the most possible technology and a real material difference.”
The GBB irons ($499.99 per stick) are Callaway’s first ultra-premium multi-piece, titanium design, combining driver-like power with the precision of an iron. By combining its titanium face and body with up to 145 grams of tungsten, they reached a new level of speed, forgiveness and overall performance.
The GBB drivers ($699.99) with Jailbreak speed frame and A.I.-enhanced flash face are 30 grams lighter than Callaway’s Rogue ST Max, creating fast ball speeds to promote increased distance with a draw bias, especially for moderate-swing-speed players. To increase MOI, engineers paired a lightweight Triaxial Carbon Crown with a Forged Carbon Sole, moving the center of gravity lower and deeper to enhance forgiveness.
The fairway woods ($499.99) have a uniquely designed titanium face and body, providing significant weight and strength advantages over a traditional steel fairway wood, leading to increased distance. The A.I.-designed titanium face cup and Jailbreak with Batwing technology work together to enhance speed across the face, while the Triaxial Carbon Crown and Forged Carbon Sole reposition weight to areas where it is most effectively used for increased forgiveness and launch.
The GBB hybrids ($449.99) are built with driver DNA including Jailbreak and Batwing technology to create exceptional ball speed and forgiveness on a wide variety of shots. A titanium face and body save weight and increase MOI.