Tour Edge introduces two distinct ranges of game-improvement with its new Hot Launch 523 series of golf clubs – the seventh iteration of the best-selling line that promise to be “the easiest clubs you’ll ever hit.”
The Hot Launch E523 and C523 lines are engineered to cover both ends of the super game-improvement and game-improvement club categories in separate driver, fairway, hybrid, iron, and wedge designs. Both the extreme (E) and competition (C) ranges are designed to produce different playing characteristics targeting specific players looking for game-enhancing qualities.
The E range boasts an extremely low center of gravity (CG), super-shallow faces, and offset designs designed to get the ball launching in the air with ease.
The C range features premium competition spec game-improvement designs with a higher moment of inertia (MOI) in classically shaped clubs that sit square at address, while providing the ability to launch the ball with added forgiveness and power.
With Hot Launch 523, Tour Edge is employing several key innovations from its tour-preferred Exotics brand – including the Ridgeback crown rail, Diamond variable face thickness and internal Vibrcor thermoplastic polyurethane technologies – while also upgrading innovations such as the Houdini sole that reduces drag and turf interaction.
“We continue to bring as much innovation to this line from our ultra-premium and tour-inspired Exotics lineup,” said David Glod, the founder and president of Tour Edge. “With Hot Launch, our goal is to bring as many performance benefits as we can to the budget-minded golfer, and to add in the custom fitting element that matches the unprecedented demand the marketplace is experiencing for game-improvement clubs.”
Retail prices will be $269.99 for the E and C drivers, $169.99 for E and C fairway metals and $149.99 for the E and C hybrids. The C522 Irons will sell for $79.99 per iron, while the E522 Irons will retail for $99.99 per iron. The E and C wedges will cost $89.99 per wedge.
The E523 driver is designed to be the easiest driver to hit in the market for slower to medium swing speeds, focused on improving launch and accuracy with maximum forgiveness across the entire face.
The C523 driver features a more traditional design and setup that delivers maximum ball speed for medium to fast swing speeds. The C range is for the player seeking optimal launch and spin rates, while still enjoying the benefits of extreme ease of use, forgiveness, and accuracy.
Each iteration of Hot Launch clubs has raised the standard for mid-tier price-point golf clubs with a focus on its custom fitting program in more than 1,000 authorized locations. Any 523-custom order from an authorized Tour Edge fitter will be put into the 48-hour delivery protocol in the continental U.S.
“One of the biggest reasons Hot Launch has been such a successful endeavor for us has been our ability to simplify and take custom fitting to the mainstream,” Glod said. “Hot Launch custom fitting has increased 700 percent over the years, and I feel we have created a space that did not exist before for budget-minded golfers to consider the custom fit process.
“No one else is putting this kind of focus on fitting at this price point level.”